20 Apr 2018

60 industry leaders to be locked up in prison to help young people at risk

Over sixty senior leaders from the media, marketing, tech and creative industry will spend the night in jail as part of UnLtd’s Adland Bail Out, to raise funds for Whitelion. The ‘inmates’ will be handing over their mobile phones and putting on their prison overalls to brave a night in the chilling cells of Yasmar Juvenile Detention Centre.

Following the success of the event in 2017, this year UnLtd, the media, marketing and creative industry’s social purpose organisation will be taking over an entire prison – just for Adland.

The inmates being locked up include: Mark Lollback, GroupM; Lou Barrett, News; Danny Bass, IPG; Aimee Buchanan, OMD; Will Easton, Facebook; Kim Portrate, ThinkTV, Emily Perrett, Clemenger BBDO; John Broome, AANA; Mark Frain, MCN; Rob Atkinson, ARN; Andrew Little, DDB; Jules Hall, The Hallway; Sophie Madden, MFA; Peter Horgan, Omnicom Group and 40 other senior leaders.

This year, the inmates will be split into four gangs – Media Owners Gang, Creative Gang, Tech Gang and Media Agency Gang, all competing to raise the most funds for Whitelion. To help support your favourite industry personality or gang, head online to contribute towards their bail and support the Media Owner Gang, Creative Gang, Tech Gang or Media Agency Gang.

CEO of UnLtd, Chris Freel, who will be joining the gangs in prison said: “I'm pretty scared to be locked up with this motley crew! On a more serious note, it is great to bring our industry together to support Whitelion. To be able to experience first-hand what it is like to be locked up and hear the stories of individuals who have been through the prison system will bring to life the issues that they face and that we need to tackle in society. As an industry we have the influence, skills and resources to make a huge difference and events like this aim to harness that power for good. Collectively we can change our country and make it a better place for all.”

Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from our community due to abuse and neglect, drug addiction and poverty. The event exposes ‘inmates’ to life on the inside – they will be stripped of possessions, fingerprinted, photographed and subjected to interrogation before spending the night behind bars.

Whitelion is a charity that connects at risk young people with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.

Adland Bail Out 2018 – Event Details:

When: 5.30pm Friday 4th May - 9.00am Saturday 5th May

Where: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield

Whitelion Bailout:



To donate:Media Owner Gang, Creative Gang, Tech Gang or Media Agency Gang.

Adland Bail Out 2018 inmates:

Adam Furness, Impact

Adam Sadler, SBS

Adam Wade, Amobee

Aimee Buchanan, OMD

Alex Hayes, Bold PR

Andrew Little, DDB

Andy Antoniou, Orchard

Arvind Hickman, AdNews

Brendon Cook, oOh! Media

Cameron Swan, Active International

Chris Freel, UnLtd

Craig Bonser, Quantcast

Danny Bass, IPG Mediabrands

Dave Roddick, Adshel

David Park, Maud

Emily Perrett, Clemenger

Fiona Harrop, Big W

Fiona Roberts, InMobi

Guy Burbidge, Quantcast

Jenni Hayward, UnLtd

John Broome, AANA

Jules Hall, The Hallway

Karen Halligan, KPMG

Kerry Field, Mindshare

Kerry McCabe, PlayersVoice

Kim Portrate, ThinkTV

Kristiaan Kroon, OMG

Lou Barrett, News Corp

Lucy Formosa, PHD

Mark Frain, MCN

Mark Lollback, Group M

Mary Waite, Unicef

Max Learmont, Ikon

Mel Hey, OMD

Mitch Waters, The Trade Desk

Nick Behr, Kaimera

Nick Young, MCN

Nicola Lewis, Group M

Nicole Gardner, Quantcast

Nicole Turley, Mediacom

Nikki Rooke, SCA

Nina Nyman, UnLtd

Nolan Yu, UM

Oliver Newton, JCDexaux

Peter Horgan, OMG

Rachel Troy, UnLtd

Rob Atkinson, ARN

Rod Prosser, CH10

Rowena Newman, ThinkTV

Ryan Linahan, Quantcast

Sarah Wyse, Wyse Women

Sev Celik, UnLtd

Sophie Madden, MFA

Sue Squillace, Spark Foundry

Susie Bayes, The Guardian

Toby Barbour, Starcom

Toby Hemming, Bold PR

Tony Kendall, HT&E

Venessa Hunt, Group M

Will Easton, Facebook

Yvette Mayer, OMD

Get involved

UnLtd offers various ways for individuals, teams and corporations to give back.


UnLtd events bring the industry together to raise funds for great causes whilst also having fun.

Charity Experiences

Our charities can offer sessions that motivate and inspire whilst also helping young people at risk.

CSR Programs

We create purposeful partnerships that generate shared value for our corporate partners and charity partners.