8 Aug 2016

Active International, GroupM and Paykel Media play major role in Be Centre gala

Active International, GroupM and Paykel Media played pivotal roles in a recent fundraiser for children’s mental health blitzing its previous tally.

The Be Centre Gala is the charity’s primary annual fundraising platform and in 2016, with the help of the media and marketing industry, the event brought in a record $75,000 for the UnLtd supported charity.

Be Centre’s Gailene Keen said all funds from the dinner would go towards Be Centre moving to larger premises, and creating a Centre of Excellence for play therapy in Sydney.

“Our unique play therapy program currently has a waiting list of over 70 children aged 3-13 years who have experienced trauma and challenging life experiences,” said Gailene.

“A new, larger facility will mean we can expand our core play therapy program to meet the ever increasing demand within the community and help us to place 70 more children who are currently on our wait list.

“It will also allow us to provide training to other professionals as well as support play therapy interns to ensure we have well trained staff well into the future,” she added.

Gailene said the support of the media and marketing industry, through UnLtd, was fundamental in creating what was an incredibly memorable and highly successful event.

The fundraising component was heavily reliant on donated high-end auction items and ticket sales to raise vital cash.

Active International, GroupM and Paykel Media all rose to this challenge, sourcing incredible donations including; airline tickets, Australian Open tickets, accommodation vouchers, exclusive dinner experiences, jewellery and household appliances – all of which were auctioned off to the highest bidders on the night.

Among the auction item contributors were; ARN, Nine Network, Seven Network, NewsCorp.

UnLtd CEO Paul Fisher said the industry’s total contribution also went beyond donated goods and included; CSA airtime to promote the evening, event volunteers, brochure production and the purchase of a number of tables to attend the evening.

“Our industry’s contribution to this major fundraiser was in excess of $87,000 worth of value when you add up the donated goods as well as our efforts to help promote the event and drive participation,” said Paul.

“This is yet another fantastic example of how UnLtd is creating social impact by connecting charities with the skills and resources of our industry,” he added.

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