13 Nov 2020

Kindness takes over our industry

Over 50 companies across the industry have thrown their support to Kindness Factory’s #onesmallact campaign for World Kindness Day on 13 November 2020.

The campaign, co-ordinated by our industry’s social purpose organisation UnLtd, encourages everyone to celebrate World Kindness Day by doing one small act of kindness and logging their act on to the Kindness Factory website.

Louise Pay, Key Account Director at UnLtd said:

After the year we’ve all had, I think we all could use a little bit of kindness. It’s fantastic to see such enthusiasm across the industry to support this initiative and help us spread the message of kindness and the important work that Kindness Factory does.”

Kindness Factory was formed by Kath Koschel, an ex-professional athlete with an incredible story of adversity and resilience. Kath has broken her back twice; once while playing cricket for New South Wales and once after being hit by a drunk-driver while training for an Ironman after recovering from her first broken back. She has lost her partner, nearly had her leg amputated and has had to teach herself how to walk again three times, all before turning 25. Rather than letting her challenges defy her, she set herself on a mission of kindness and launched a global movement and non-profit, Kindness Factory, who are on a mission to make the world a kinder place and to breed the next generation of kids with kindness at their core.

In 2020, Kindness Factory is on a mission to log 20,000 acts of kindness on World Kindness Day through their #onesmallact campaign.

Several organisations in the industry are getting involved to help spread the message of kindness internally and externally. Merkel and JustEggs have supported the campaign by creating assets and providing social media support, media organisations such as ACM, ARN, Broadsheet, Carsales, JCDecaux, LinkedIn, Nine, SCA, Shopper Media, Tonic Health Media and WIN are supporting through media inventory and editorial coverage and over 30 organisations, such as Clemenger, Facebook, Google, GroupM, IPG, OMD, TikTok and Verizon Media are organising internal activations on the day.

Ben Walker, CEO at Shopper Media Group said about the campaign:

“A small act of kindness takes very little effort but can make a huge difference to the person receiving it. We are so proud to be supporting this campaign and helping spread the message of kindness at a time when the world definitely needs some.”

Anyone can take part in the campaign by logging their act of kindness, either giving or receiving, on the Kindness Log or on social media using the hashtag #onesmallact which will automatically get logged.

Get involved

UnLtd offers various ways for individuals, teams and corporations to give back.


UnLtd events bring the industry together to raise funds for great causes whilst also having fun.

Charity Experiences

Our charities can offer sessions that motivate and inspire whilst also helping young people at risk.

CSR Programs

We create purposeful partnerships that generate shared value for our corporate partners and charity partners.