20 Oct 2020

UnLtd Cup raises $55K for KidsXpress

The 9th annual UnLtd Cup saw 24 teams across the industry kick goals for good with OMD taking home the coveted trophy. The annual futsal tournament organised by UnLtd, our industry’s social purpose organisation, raised over $55,000 for children at risk.

The extremely competitive and high energy event was held over two days on 15 & 16 October at All Sorts Indoor Sports Centre in Alexandria. The semi-finals saw REA beat Verizon Media 3-1 and OMD beat the UnLtd All Stars team in a nail-biting penalty shoot-out. The final was a tight game that finally saw OMD score a 1-0 victory over REA.

Hattie Dinger from OMD said:

It was a cracking day and the level of skill was very high. We’re of course delighted to be taking home the trophy but even happier about the amazing result that we’ve achieved together as an industry. A huge thanks to everyone involved.”

The profits of the event are donated to KidsXpress, a children’s mental health charity that uses expressive therapy to help children impacted by severe trauma.

Margo Ward, Founder & CEO of KidsXpress said:

What might seem to some as just another sporting fundraiser is actually an act of both being human and kind. The mental health of our most vulnerable members of society are often over looked - our children. Three out of four children with mental health disorders aren’t accessing the care that they need and one reason for this is their family’s inability to pay for it. The funds raised from UnLtd Cup will allow us to reach more children and provide much needed early intervention support before their mental health issues grow with them into adulthood and become harder to treat. With many of our signature fundraising events being impacted by COVID-19, there has never been a time where these funds have been more needed. Our heartfelt thanks to UnLtd, to the sponsors and to all the players for supporting this event.”

The event was kindly sponsored by Cartology and supported by oOh! Media and ARN and other participating companies included: ACM, DAN, GroupM, Hearts & Science, JCDecaux, Kaimera, Network 10, Nine, OMD, Omnicom, oOh! Media, Pedestrian, PHD, Publicis, QMS Media, REA Group, Seven West Media, Tik Tok, UnLtd All Stars, Val Morgan and Verizon Media.

Steve Geelan, Head of Product and Platform at Cartology said:

“What a tournament! It was fantastic to get the industry together again for a bit of fun and healthy competition whilst raising much-needed funds for children at risk. Cartology is proud to support the event and can’t wait to be back next year, hopefully with a trophy in hand next time!”

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UnLtd offers various ways for individuals, teams and corporations to give back.


UnLtd events bring the industry together to raise funds for great causes whilst also having fun.

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Our charities can offer sessions that motivate and inspire whilst also helping young people at risk.

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We create purposeful partnerships that generate shared value for our corporate partners and charity partners.