News

OMD’s $1.6m social impact for kids in foster care

Case Studies

OMD’s work on the National Pyjama Day campaign has seen the media agency contribute $1.6m in value to young people living in foster care.

The annual fundraising event hosted by UnLtd’s charity partner, The Pyjama Foundation, sees donors register online and activate their friends and work colleagues, to wear pyjamas for the day and donate funds.

UnLtd CEO Paul Fisher said the total value of OMD’s support including value of media secured and creative services totaled more than $1.6m.

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Active International, GroupM and Paykel Media play major role in BeCentre gala

Case Studies

Active International, GroupM and Paykel Media played pivotal roles in a recent fundraiser for children’s mental health blitzing its previous tally.

The Be Centre Gala is the charity’s primary annual fundraising platform and in 2016, with the help of the media and marketing industry, the event brought in a record $75,000 for the UnLtd supported charity.

Be Centre’s Gailene Keen said all funds from the dinner would go towards Be Centre moving to larger premises, and creating a Centre of Excellence for play therapy in Sydney.

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The industry that could – by UnLtd Founder Kerry McCabe

Case Studies

We are blessed bunch. Privileged even. Professionally and personally the media, marketing and advertising industry enjoys a high quality existence.

As a collective we are immensely powerful. We influence consumer behaviour and public opinion, play a role in deciding who governs the country and seriously contribute to the success of corporate Australia. Last month it was reported that we are a $40 billion sector directly employing 56,000 people*.

Our skills span a wide range of disciplines, from coming up with some of the best ideas in the world (taking home 71 Cannes Lions awards this year alone) to building technology solutions that improve people’s lives.

What a resource.

Our reputation in the broader community isn’t so flash though…

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UnLtd connects charity + agency…and donations double

Case Studies

Media agency Initiative’s support for the annual Sweetheart’s Day campaign has seen donations to the charity more than double.

The national awareness day for HeartKids encourages people to pledge what they would otherwise spend on a Valentine’s Day gift – raising vital funds for kids with childhood heart disease and medical research to find a cure.

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GroupM People Power Generates $140,000 for UnLtd Charities

Case Studies

Seven hundred GroupM employees across nine agency offices in Sydney, Melbourne, Adelaide and Brisbane, stopped work for their annual ‘Power of One’ day last Friday – to spend time giving back and raising funds for UnLtd charities.

The agency network came together to generate over $140,000 in value – all in one day.

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UnLtd and Ipsos back the power of research to solve social issues

Case Studies

Ipsos, the market research company responsible for the emma (Enhanced Media Metrics Australia) cross-platform audience survey, has joined forces with UnLtd to create a new campaign competition. emma Strategic Thinker is targeted at delivering tangible business benefits to UnLtd’s charity partners.

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365 Candles campaign for Mirabel to embrace “clicktivism”

Case Studies

Winners of this year’s MFA Awards NGEN category, UM’s Declan Peach and Jacqueline Osborne, have handed over a cheque that will see their winning campaign idea be brought to life in 2016.

All entry fees from the NGEN category were this year donated by the MFA to UnLtd’s charity partner, The Mirabel Foundation. Mirabel assists children who have been orphaned or abandoned due to their parents’ illegal drug abuse issues.

The brief for NGENers was to increase individual donations to the Mirabel Foundation by $1 million, and in the process, educate the Australian public on the issue of children affected by drug addiction and overdose.

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Celebrating our industry’s $3.8m social impact

Case Studies

We are today celebrating our most impactful year yet, announcing a 165% increase in the media, marketing and advertising industry’s collective impact across FY15.

Our philanthropic foundation – which is dedicated to undoing youth disadvantage in Australia – showcased the social impact our sector is having at an event this morning, thanking UnLtd sponsors and industry professionals who have contributed both time and resources.

CLICK HERE to view the UnLtd FY15 social impact infographic.

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Five stories of social impact @ work

Case Studies

Check out our new video! Here’s five stories from UnLtd. charity partners, sharing how we are connecting industry with our cause and creating positive social impact in Australia.

CLICK HERE TO PLAY VIDEO

And, we also want to say unlimited thanks to 90Seconds for producing this video for us pro-bono. We are just so grateful for all of the phenomenal work our industry produces in support of undoing youth disadvantage, for good.

Meet Steve Taitoko, our first CEO

Case Studies

UnLtd has announced the appointment of Steve Taitoko as its first CEO, to lead the foundation’s next phase of social entrepreneurship, revenue growth and cause based innovation across the industry.

Steve brings 20 years of local and international commercial and business strategy experience to the UnLtd movement.

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