Adland personalities in yellow lycra – Team UnLtd is gearing up for the Bowral Classic

Case Studies


On a dark and chilly Wednesday morning, a peleton of yellow jerseys hit the Centennial Park bike track as Team UnLtd prepares for the 2017 Bowral Classic race. Avid (and occasional) cyclists in the media and marketing industry have begun a series of social training sessions in the lead up to the one day Gran Fondo cycling event on 22 October 2017 which will see over 3,000 riders race across the rolling hills of Southern Highlands.

The morning saw riders pedal through an hour-long laps session, after which they were treated to breakfast and coffee whilst hearing about the important work UnLtd’s charity partners KidsXpress do at their expressive play therapy center. Riders included Brian Gallagher (SCA), Dan Beaumont (The Royals), Nickie Scriven (Zenith), Luke Harvey-Palmer (Alive), James Yaffa (Yaffa Media), Paul Fisher (UnLtd), Ben Rockett (KidsXpress), Dave Anthony (KidsXpress) and Nina Nyman (UnLtd). Other riders to join the group soon include Paul Anderson (Ten), Toby Barbour (Starcom), Ed Harrison (Yahoo!7), Ben Sharp (AdRoll), Ashley Earnshaw (Carat) and Kerry McCabe (UnLtd’s Founder & Chairman).

Anyone who’s ever dreamt of the glory of cycling their way to a yellow jersey should get in touch with UnLtd today to book a place and to nab one of the limited yellow UnLtd jerseys, before the deadline on the 31st of July. Currently Team UnLtd is only sporting two women, which we know is not reflective of the athletic prowess of the female contingent within the industry – so we need more women to prove it!

Team members will receive free entry to the event (valued up to $240), a special edition yellow jersey to wear on the day, exclusive pre-event training dates with fellow adland cyclists – and an opportunity to give back whilst pedaling forward. All riders for Team UnLtd will commit to fundraising a minimum of $1,000, with funds to be distributed to UnLtd’s carefully selected charity partners working hard to undo youth disadvantage in Australia. Ride options include the 160km Maxi Classic, 120km Challenge Classic and 45km Social Classic (with wine and cheese stops!).

Find out more about joining Team UnLtd or to book your place, please email to receive the discount code for free entry.

Date: Sunday 22 October 2017
Location: Bowral, Southern Highlands
Distances: Social Classic 45km, Challenge Classic 120km, Maxi Classic 160km
More information on the Yellow Jersey Challenge, please visit:
To find out more about the Bowral Classic, see here

Ready for your role to have purpose? We are ready for you.

Case Studies

Do you believe that every young person has something to offer and that their possibilities should be unlimited? Do you believe that our industry and its people have the potential to use their financial and cultural influence to create significant positive social change? Do you believe that if we work together we can ensure that every young future, is a bright future?

So do we.

Join us at UnLtd, the industry’s social purpose organisation, who’s mission it is to help give every young Australian a bright future. Your role as Head of Events will work closely with the CEO to assist in the project management and delivery of an event strategy and an annual calendar of events, tied to revenue generation and fundraising for our charity partners and Your role requires strong interpersonal and organisation skills, a solid corporate background, experience and connections in the media, marketing and advertising industry and the ability to manage, prioritize and deliver across a diverse range of projects.

Head of Events
Part time permanent position
Location in Pyrmont, Sydney

To find out more email

OMD’s $1.6m social impact for kids in foster care

Case Studies

OMD’s work on the National Pyjama Day campaign has seen the media agency contribute $1.6m in value to young people living in foster care.

The annual fundraising event hosted by UnLtd’s charity partner, The Pyjama Foundation, sees donors register online and activate their friends and work colleagues, to wear pyjamas for the day and donate funds.

UnLtd CEO Paul Fisher said the total value of OMD’s support including value of media secured and creative services totaled more than $1.6m.

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Case Studies

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The Be Centre Gala is the charity’s primary annual fundraising platform and in 2016, with the help of the media and marketing industry, the event brought in a record $75,000 for the UnLtd supported charity.

Be Centre’s Gailene Keen said all funds from the dinner would go towards Be Centre moving to larger premises, and creating a Centre of Excellence for play therapy in Sydney.

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The industry that could – by UnLtd Founder Kerry McCabe

Case Studies

We are blessed bunch. Privileged even. Professionally and personally the media, marketing and advertising industry enjoys a high quality existence.

As a collective we are immensely powerful. We influence consumer behaviour and public opinion, play a role in deciding who governs the country and seriously contribute to the success of corporate Australia. Last month it was reported that we are a $40 billion sector directly employing 56,000 people*.

Our skills span a wide range of disciplines, from coming up with some of the best ideas in the world (taking home 71 Cannes Lions awards this year alone) to building technology solutions that improve people’s lives.

What a resource.

Our reputation in the broader community isn’t so flash though…

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UnLtd connects charity + agency…and donations double

Case Studies

Media agency Initiative’s support for the annual Sweetheart’s Day campaign has seen donations to the charity more than double.

The national awareness day for HeartKids encourages people to pledge what they would otherwise spend on a Valentine’s Day gift – raising vital funds for kids with childhood heart disease and medical research to find a cure.

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GroupM People Power Generates $140,000 for UnLtd Charities

Case Studies

Seven hundred GroupM employees across nine agency offices in Sydney, Melbourne, Adelaide and Brisbane, stopped work for their annual ‘Power of One’ day last Friday – to spend time giving back and raising funds for UnLtd charities.

The agency network came together to generate over $140,000 in value – all in one day.

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UnLtd and Ipsos back the power of research to solve social issues

Case Studies

Ipsos, the market research company responsible for the emma (Enhanced Media Metrics Australia) cross-platform audience survey, has joined forces with UnLtd to create a new campaign competition. emma Strategic Thinker is targeted at delivering tangible business benefits to UnLtd’s charity partners.

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365 Candles campaign for Mirabel to embrace “clicktivism”

Case Studies

Winners of this year’s MFA Awards NGEN category, UM’s Declan Peach and Jacqueline Osborne, have handed over a cheque that will see their winning campaign idea be brought to life in 2016.

All entry fees from the NGEN category were this year donated by the MFA to UnLtd’s charity partner, The Mirabel Foundation. Mirabel assists children who have been orphaned or abandoned due to their parents’ illegal drug abuse issues.

The brief for NGENers was to increase individual donations to the Mirabel Foundation by $1 million, and in the process, educate the Australian public on the issue of children affected by drug addiction and overdose.

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Celebrating our industry’s $3.8m social impact

Case Studies

We are today celebrating our most impactful year yet, announcing a 165% increase in the media, marketing and advertising industry’s collective impact across FY15.

Our philanthropic foundation – which is dedicated to undoing youth disadvantage in Australia – showcased the social impact our sector is having at an event this morning, thanking UnLtd sponsors and industry professionals who have contributed both time and resources.

CLICK HERE to view the UnLtd FY15 social impact infographic.

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