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Yellow is the new black – industry leaders to spend night behind bars (for a good cause)

Press Releases

Twenty of the ad industry’s big wigs will don yellow UnLtd overalls and join the ‘Adland Gang’ at Whitelion’s Sydney Bail Out on Friday 5th of May.  They’ll all spend the night as ‘inmates’ in the cells of the chilling Yasmar Facility, a former Juvenile Detention Centre, to raise funds and awareness for Whitelion, one of UnLtd’s charity partners.  Participants must raise a minimum of $1000 bail each to be released the next day.

The ‘inmates’ being voluntarily locked up include Megan Brownlow, PwC; Jason Pellegrino, Google; Aimee Buchanan, OMD; Danny Bass, IPG Mediabrands; Ellie Rogers, Facebook; Vijay Solanki, IAB; Ian McClelland, The Guardian; Adam Furness, RadiumOne; Rosie Baker, AdNews; Tim Burrowes, Mumbrella, Tony Kendall, APN and Paul Fisher, UnLtd.

To help save your favourite industry personality from an extended stretch in prison (or to make sure they do spend the night there) head online to http://bit.ly/unltdbailout to contribute towards their bail and raise much-needed funds for Whitelion.

CEO of UnLtd, Paul Fisher, who is preparing to join the gang of 20, said: “We often talk about how we can bring the industry together to unite around a social cause. It turns out inviting 20 of the most senior industry leaders to spend a night in jail is all it takes! The response to this event by these individuals is a testament to the commitment across all sectors of our industry to both raise the profile of a great charity and much needed funds, while sharing a unique experience, in this case, being locked up for a night.

“While I’m sure we will have some fun, we’re also there to learn how young people who choose a path to improve their lives need the support of charities like Whitelion who in turn need our support to fund their programs and services across the country. Please support this great event by bailing us out!” said Fisher.

Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from our community due to abuse and neglect, drug addiction and poverty. The event exposes ‘inmates’ to life on the inside – they will be stripped of possessions, fingerprinted, photographed and subjected to interrogation before witnessing a mock court proceeding and spending the night behind bars.

Whitelion is a charity that connects at risk young people with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.

Date of event: 5.30pm Friday 5th May – 9.00am Saturday 6th May

Location: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield

Whitelion Bailout: https://www.whitelionbailout.org.au

Whitelion:http://www.whitelion.asn.au

UnLtd: http://unltd.org.au/

To donate:http://bit.ly/unltdbailout

UnLtd launches first industry-wide Social Impact Partnership Program.

Press Releases

Ten partners sign on to UnLtd’s revolutionary program that aims to invest over $100M into addressing youth disadvantage in Australia by 2020

UnLtd, the media and marketing industry foundation, today announced it has secured ten social impact partnerships for 2017. The partnerships match the talent, professional expertise and corporate social responsibility goals of leading industry brands with the specific needs of selective organisations focussed on addressing youth disadvantage. The ten inaugural partners are ARN, Bauer Media, Google, GroupM, IPG Mediabrands, Mamamia, Network Ten, OMD, The Media Store and Yahoo!7. Each partnership comprises three key elements; strategically aligning with one or more of UnLtd’s charity partners, establishing specific projects across 2017 that deliver mutual benefit, and measuring the real social impact of each project and engagement. The UnLtd charity partners are selected based on their impact and effectiveness across key issues including mental health, drug and alcohol addiction, homelessness, literacy and education, sexual and domestic abuse. The partnerships will encompass creative fundraising, brand building and community engagement activities along with skilled volunteering to address the specific needs of each charity partner. Value will be contributed and measured across services and resources delivered, time contributed and direct financial contributions. According to Paul Fisher, CEO of UnLtd, a recent industry survey found that 84 percent of respondents stated they believe the media, marketing and advertising industry can and should be doing more to positively impact society. “Our launch partners are leading the charge to unite our industry around a big and unacceptable social issue that we are ideally skilled and resourced to address with real impact and measurable success. We are delighted they have come on board and we know from experience that not only will hundreds of thousands of young lives be improved, but the partner companies and their staff will experience hugely rewarding and often life-changing experiences themselves. “When I meet the young people that UnLtd and our partners support, they often thank us for ‘believing in me’ for ‘giving me an opportunity’, and for ‘inspiring me to change my life’. Giving hope, belief and prospects for a bright future to young people in need is the ultimate reward.” said Fisher. Ten Network Chief Executive Officer, Paul Anderson, said: “Ten has partnered with UnLtd since October 2014, working to connect and engage our staff with a dozen youth-focused charities around the country. The work UnLtd and its partners are doing is making a real difference in the lives of many young Australians and helping to tackle many key social issues. We are proud to be associated with UnLtd and proud of the work it is enabling Ten and our staff to do with these great charities.” Jason Pellegrino, Managing Director of Google Australia commented: “Google strongly believes that technology can play a big part in solving big, real life problems. We are really pleased to support the important work that UnLtd is doing collectively on behalf of Australia’s media industry to help young people in need, through efforts ranging from mental health support to literacy and education.” Mark Lollback, CEO GroupM said “The whole team at GroupM and GroupM Agencies are proud to be part of this UnLtd initiative. There is nothing more rewarding than being able to help the youth of our wonderful country by giving back.” Craig Jepsen, CEO The Media Store, said: “Beyond the wonderful positivity of this partnership in supporting Australian youth, we are also excited to support UnLtd because it realises our younger team members’ motivation and desire to engage in community initiatives.” Any corporation operating in the Australian media and marketing industry interested in finding out more about joining the UnLtd social impact program should contact Rachel Troy, Head of Social Impact Partnerships at Rachel@unltd.org.au

This February “The Big Clash” is back for its third year…even bigger and better

Events

Rival media owners and agencies will put competition aside in Sydney on Thursday 16 February 2017 when they take to the field for “The Big Clash”, a special annual 20/20 charity cricket match to raise funds for UnLtd. This year, in support of Mindshare Chief Investment Officer, Nicola Lewis, who in mid-2016 was diagnosed with breast cancer, the match will also raise funds for Breast Cancer Network Australia.

“Since my diagnosis, I‘ve been in awe of the level of care and support available for women with breast cancer in Australia. And I consider myself to be one of the lucky ones. Outside of the system I also have great friends, a wonderful husband, an incredibly supportive workplace and importantly, as proven by the Big Clash event, an industry that genuinely cares for me. But there are many women who are not as lucky as me, and who embark on the long and very difficult journey without close support or guidance. The Breast Cancer Network Australia does amazing and important work for thousands of women around the country who are living with breast cancer, and I’m thrilled The Big Clash is throwing support behind it this year.”

The Big Clash will also continue to support UnLtd, with funds going to support BackTrack’s girls program “Running Strong”. The program works with disadvantaged girls to help them complete their education, learn resilience, and engage with life and the community.

CEO UnLtd Paul Fisher said: “The Big Clash is a standout example of channelling our industry’s renowned competitive spirit to raise funds that change the lives of many young Australians, and UnLtd is excited again to be involved in what is fast becoming a must-watch media industry event”.

Chris Freel, Commercial Director at Pandora and Oliver Newton, National Sales Director at JCDecaux founded the event and are looking forward to this year’s event being the biggest yet. Freel commented: “Having raised more than $50,000 in the first two years of The Big Clash we are keen to double that amount this year. We will once again support UnLtd and focus on the great work that BackTrack is doing supporting young girls. We’re also pleased to support Nicola Lewis and the Breast Cancer Network Australia who raise funds for the support of women who are diagnosed with breast cancer.”

Newton added: “We would love to get more people down to the event this year. It’s not just the middle-aged men on the field, we have some great mystery guests popping down to support on the day, so please come down for a drink to watch THE match of the year – and bring your teams, friends and families too!”

Now in its third year, The Big Clash scoreboard is tied at 1-1, so the field is open for the taking by either team.

The Big Clash is presented by JCDecaux, MCN and Pandora.

Click here to donate and support your team

Event details:

The “Big Clash”
20/20 Charity Cricket Match
Agencies v Media Owners
Time: 2pm – 9pm
Date: Thursday 16 February
Venue: Sydney Uni Oval 1

2016 Industry Social Impact Report

Press Releases

UnLtd has announced a record $6.5 million total industry contribution to social impact for FY16 as part of its annual results, released today.

Unprecedented growth in industry participation and social investment led to a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector.

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OMD’s $1.6m social impact for kids in foster care

Case Studies

OMD’s work on the National Pyjama Day campaign has seen the media agency contribute $1.6m in value to young people living in foster care.

The annual fundraising event hosted by UnLtd’s charity partner, The Pyjama Foundation, sees donors register online and activate their friends and work colleagues, to wear pyjamas for the day and donate funds.

UnLtd CEO Paul Fisher said the total value of OMD’s support including value of media secured and creative services totaled more than $1.6m.

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NGEN doesn’t ‘dodge’ its social conscience

Events

UnLtd and NGEN have once again united to undo youth disadvantage, raising $30,000 for UnLtd’s youth charity partners through its now annual dodgeball tournament across Sydney and Melbourne.

With over 500 NGENers participating across the two cities, the NGEN Dodgeball Charity Cup required all teams to raise funds to be eligible to compete on game day.

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Paul Fisher to lead the UnLtd movement

Press Releases

UnLtd has appointed former IAB chief Paul Fisher as CEO, to lead its continued efforts in undoing youth disadvantage on behalf of the industry.

Paul was CEO of the IAB for five years from 2008, leaving the industry body in 2012 for an APAC regional role leading Nielsen’s Media business. He is currently consulting to the IAB and serves as a non-executive director with UNICEF Australia.

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Is your next career step onto a charity board?

Press Releases

UnLtd wants to place a senior industry person on the board of each of its growth charity partners.

UnLtd CEO Steve Taitoko, said the foundation had identified that a number of charities are in need of board representation with public relations, brand strategy and sales expertise.

“What a sales or strategy team does every day – is quite often exactly the expertise greatly needed by our charity partners, who are focussed on youth program delivery,” said Steve.

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“The Big Clash” is back in 2016

Events

Rival media owners and agency heads will put the media game aside next week, when they take to the field for the return of the “The Big Clash” – a special 20/20 charity cricket match for UnLtd.

While they’re usually going in to bat against each other over clients and campaigns, agencies will unite for the day against a team of combined media
owners at Sydney Uni Oval next Thursday 25 February.

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Why “doing good” is good business

Press Releases

An article by Steve Taitoko, UnLtd CEO:

Last week we received new Media i survey results, showing a record 88% of the industry believes we should be doing more to undo social issues in Australia.

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