Big Clash teams confirmed – all corners of the industry to battle it out to raise over $100K

Press Releases

The teams have been picked, the grass is cut and the industry excitement is building for the biggest Big Clash yet!

The fourth instalment of The Big Clash is bringing the media, marketing and advertising industry together for a game of highly competitive cricket whilst aiming to raise over $100,000 for UnLtd charity partners.

This year the event is expanding to feature four teams – media agencies, creative agencies, media owners and technology firms and also launching in Melbourne. Each team is aligned to one of the UnLtd charity partners helping children and young people at risk.

Chris Freel, CEO of UnLtd says: “What a great way to start 2018. UnLtd exists to bring the industry together to do good, and this event brings this mantra to life. If you haven’t attended before, you have to come down and experience it for yourself. With over 50 organisations confirmed to play, this year’s events are going to be fantastic. Where else do you see 12 media agencies all playing on the same team!”.

The commentary amongst the teams has already started with Mark Coad from PHD representing the Media Agency Team stating: “With a strong Aussie contingent in our line-up, we are very confident of doing what our baggy greens just did to the Poms!”.

Rob Atkinson from ARN representing the Publisher Team commented: “We’re looking forward to the challenge…it’s great to be supporting such great causes while having a lot of fun at the same time!

I’m hoping the pitch does more for the bowlers than the Ashes ones did!”.

The teams and players are:

Media agencies – supporting Missing School (SYD) and Whitelion (MEL)








Zenith Media





Media Owners – supporting Sydney Story Factory (SYD) and Mirabel Foundation (MEL)

oOh! Media
Val Morgan

Technology – supporting Backtrack (SYD) and Musicians Making a Difference (MEL)











Gum Gum

Creative – supporting Be Centre: (SYD) and Big Brother Big Sister (MEL)









Everyone in the industry is welcome to come down on the day to cheer their team, enjoy free drinks and food and to meet some of the UnLtd charity partners for what will be a fun and highly competitive afternoon.

Event details:

Sydney – 8th February 2018
Oval 1, Sydney University, Camperdown, NSW 2006

11:30am – 5pm for cricket

5pm onwards for drinks and charity auction


Melbourne – 15th February 2018
Fawkner Park followed by Bells Hotel

11:30am – 5pm for cricket

5pm onwards for drinks and charity auction


Anyone interested in taking part (only a handful of player places left!), donating an auction prize or finding out more, please contact


We are #mmad4u on Friday 1 December!

Press Releases

The media, marketing and creative industry has been asked to tell who they are ‘#mmad4’ this Friday 1st December in a bid to help raise awareness for Musicians Making a Difference (MMAD) and young people who just need someone to believe in them.

The campaign encourages individuals to take a selfie with a #MMAD4U sign, post the shot on their socials and tag someone to let them know you believe in them and say “I’m #MMAD4U”.

MMAD supports young people suffering from abuse and neglect and uses the power of music, dance and mentoring to inspire young people to make their lives remarkable. When MMAD asked ten kids in their program who had overcome massive adversity about what was the one thing that helped them turn their life around, all of them said: having someone who truly believed in them.

In 2015, those ten kids created a national day called #MMD4U day so that every person would know there is someone who believes in them. The day has since grown and received strong support from celebrities, influencers and musicians around the world.

The campaign encourages individuals to post #MMAD4U on their socials and reach out to someone and let them know you believe in them and say “I’m #MMAD4U”.  #MMAD4U campaign is now in its third year and has reached over 1.5 million Australians.

MMAD CEO and founder Dominic Brook says: “People underestimate the power of positive encouragement and the potential it has to transform a life.  On Friday December 1, reach out to that person in your life who may need to hear it.   We are asking everyone to help raise awareness by posting an image with ‘#MMAD4U’ and tag them in your post because every young person deserves someone who believes in them and the opportunity to live their potential”.

CEO of UnLtd Chris Freel says: “Dom and the MMAD team make a huge difference in young people’s lives every day. #MMAD4U day is your chance to make a difference and tell a young person close to you that you believe in them. This support and belief has a really positive influence so please get involved in #MMAD4U Day and play your part to help.”

The day also features the official launch of the new single ‘Headstrong’. Each year, ten kids from MMAD’s Rising Stars Program are selected to collaborate with mentors from Universal Music Australia. These young people have shown real potential for change and have worked their way through a series of powerful personal growth programs to step into a new way of life and break the negative cycles. As part of the program, the Rising Stars write a song with powerful lyrics expressing their challenges, experiences and highlights. Listen to the track here !All proceeds from the sale of the single are donated to MMAD.

So on Friday 1 December 2017, be part of #MMAD4U Day:

1.  Take a photo with your #MMAD4U sign!!

2.  Post it on social media

3. Tag someone you believe in with #MMAD4U

Over the years the campaign has attracted strong media and music support from artists including, Shawn Mendes, 5 Seconds of Summer, Ronan Keating, Empire of the Sun, Birds of Tokyo, DJ Tigerlily, Justice Crew, Tina Arena, Ita Buttrose,The Presets and many more!

Proud media supporters of #MMAD4U day include Universal Music Australia, Twitter, UnLtd, Australian Radio Network and Network Ten.

More information about this year’s #MMAD4U kids:

Mirrah (MMAD Ambassador) was adopted at an early age and music has changed her life and she is now a touring musician. She is now a MMAD ambassador and is the lead singer on the 2017 #MMAD4U single. More information – Watch Here

Cassie is a sexual abuse survivor and this year has overcome unemployment and homelessness. Cassie also has a dream to compete in the National Strongman (Australia’s strongest men and women competition) and placed #1 in the Arnold Classic Championship qualifier. More information – Watch Here

Eli has overcome drug addiction and homelessness and is now rising up as a young leader volunteering with MMAD. More information – Watch Here

Cali has overcome addiction and lack of any role models in his life.  He continues to work hard on his dreams and to inspire others. More information – Watch Here

The Big Clash Gets Even Bigger

Press Releases

The Big Clash Cricket event will be returning bigger and better and expanding to both Sydney and Melbourne, aiming to raise $100,000 for UnLtd charity partners.

The popular fundraiser is in its fourth year and has raised more than $130,000 to date.

In 2018, the event will expand to allow a wider cross section of the industry to get involved. The next instalment will feature four teams – media agencies, creative agencies, publishers and technology firms. Men and women, young and old are invited to take part in what will be the biggest Big Clash yet.

Each team will be aligned with one of UnLtd’s charity partners raising much needed funds to charities doing critical work with children and young people at risk. The tournament will finish with post game celebrations and a charity auction.

“This is a hugely important event in the UnLtd calendar and raises much needed funds to support the exceptional work of our charities,” UnLtd CEO Chris Freel said. “

Last year, the event raised $60,000 for two charities, BackTrack and Breast Cancer Network Australia. BackTrack is a charity helping disadvantaged youth in regional communities who are simply, having a hard time. The program gives vulnerable young people the practical and emotional support needed to stabilise their lives, help develop self-esteem and skills for work. The funding provided by The Big Clash last year has helped BackTrack build a new mobile office, teach practical carpentry training for their young people and provide weekend excursions, allowing many of the children a chance to see the sea for the first time.

The first tournament will be held at Sydney University on 8 February with a second tournament in Fawkner Park, Melbourne on 15 February.

The Big Clash is the brain child of Oliver Newton, National Sales Director at JCDecaux and Chris Freel, CEO of UnLtd.

Anyone interested in taking part, donating an auction prize or finding out more, please contact

UnLtd appoints Chris Freel as CEO

Press Releases

23 Oct 2017: Media and advertising industry social purpose organisation UnLtd has appointed former Fairfax and Pandora Commercial Director Chris Freel as its CEO, replacing Paul Fisher who is relocating overseas in December for family reasons. Freel will commence on 1st November and work side-by-side with Fisher for a month.

Freel is the creator of ‘The Big Clash’ cricket event which has raised over $100,000 for various charities, including UnLtd.  He is also an Advisory Board Member of Newco, which celebrates and connects the engines of positive change in society.  Most recently Freel was Commercial Director ANZ at Pandora.

UnLtd Chair and Founder Kerry McCabe said: “Chris’ commercial experience and leadership skills will be invaluable to UnLtd.  He has deep empathy for our cause and believes in our vision to galvanise the industry behind addressing youth disadvantage.

“I would also like to acknowledge and thank Paul for his unwavering commitment and achievements over the past 18-months. Growing the industries FY17 contribution by over 30% YoY to AUD8.7M was an impressive achievement that most importantly resulted in many more young lives having brighter futures.” said McCabe.

Speaking on his new role Freel said “This role is one of those once-in-a career opportunities to apply my skills, experience and network to make a substantial social impact. I am excited and privileged to be given this opportunity by the Board of UnLtd and to lead the UnLtd team into its next phase of growth. I believe strongly in our ability to come together as an industry to create enormous social change and undo youth disadvantage in Australia on a truly massive scale.”

UnLtd has raised in excess of $35 million in cash and contributed professional services to over sixty youth focused charities since its launch in 2008.  It has a five year goal to contribute over $100million of cash and value to its charity partners by increasing the number and depth of its industry social impact partnerships, expanding its calendar of UnLtd events, and growing the number of charities it partners with.

Industry Makes a Big Splash for Social Impact

Press Releases

The media and marketing industry swapped sales for sails at the inaugural UnLtd Big Splash regatta on Friday 3 November, generating over $60,000 for social impact.

The inaugural event saw ten highly competitive teams race head to head across Sydney Harbour on Elliot sailing boats whilst generating much needed funds for UnLtd’s charity partners working to combat youth disadvantage. The sailors were cheered on by the guests on the spectator boat enjoying a far more leisurely cruising experience. After several races, sweat and blisters, Team Mindshare sailed to victory and were crowned the winners of the Big Splash, closely followed by Yahoo!7 and AdRoll.

The event was conceived by Simon Hopkins from Contentshed and sponsored by AdRoll, Advertising Week APAC, Appletiser, Contentshed, Google, GumGum, Mindshare, Oatley Wines, Pacific Magazines, RhythmOne, Sizmek, The Trade Desk, Ultimate Asset, Venture Group and Yahoo!7.

Edward Bate from Mindshare said: “We had such an amazing day learning to sail and knowing that it was all for an important cause made it all the more worthwhile. Winning the trophy was the icing on the cake and we can’t wait to defend our title next year!”

UnLtd CEO Chris Freel commented: “The Big Splash was a great example of how our industry coming together can make a huge difference to many children’s lives. To generate over $60k is a brilliant effort and those funds will go a long way to supporting our charity partners. It was great to see such a cross section of the industry unite for good. A huge thanks to our sponsors, Simon Hopkins, and to the UnLtd team for launching a very successful and enjoyable event.”

Simon Hopkins, Founder & Managing Director of Contentshed added: “I’m delighted to have been able to combine my passion for sailing and giving back to the community with this event. It’s been great to see so much support from our industry for this event and for UnLtd.”

The day generated over $62,000 for UnLtd charity partners working hard to help children and young people at risk. One of the charity partners, Musicians Making a Difference who use the power of music, dance and mentoring to inspire young people to break the negative cycles of abuse and destructive behavior and make their lives remarkable, also performed at the event.

Matt Scheckner, Executive Director at Advertising Week, also addressed attendees through announcing key details about Advertising Week’s inaugural event for the region, to take place in Sydney next year.

Clive Prosser, Director of Advertising Week APAC commented: “We are thrilled to be a part of this initiative, and congratulate the team at UnLtd for Friday’s event—it is fantastic to see our industry come together in this way for such an important cause. Bringing together a community will be a huge part of the first Advertising Week APAC, to be held in Sydney next year, and we invite everyone in the industry at every level to get involved.”

Check out the video from the day here:


UnLtd announces record $8.7m Social Impact for FY17

Press Releases

UnLtd has announced a record $8.7 million total industry contribution to social impact in FY17 as part of its annual results, released today.

The total value of funds, services, inventory and time donated by the media, marketing and creative sectors increased by 34% from the previous financial year thanks to an increased number of corporate partners, introduction of new events as well as deepened engagement with core Social Impact Partners.

CEO Paul Fisher commented: “At UnLtd, we believe that our industry and its people have the potential to use their financial and cultural influence to create great social change. We also believe that every young person has something to offer and that their opportunities should be unlimited. This year’s results are a testament to what can be achieved when our industry works together to create the social change needed.”

UnLtd thanked the industry partners, sponsors and individuals who contributed funds, services, time and inventory to reach this incredible social impact tally.

“To those 41 companies and the countless individuals who have contributed in the past year, we say unlimited thanks. Thanks for believing in our industry’s unlimited potential to change young lives, and thanks for your role in helping us support Australian youth charities doing vital work.

“To date, UnLtd has generated over $35 million in value and our aim is to make that $100 million by 2021. We look forward to welcoming more Social Impact Partners on board in this financial year and encourage anyone in the industry to get in touch to find out how they can make a difference in young lives,” said Fisher.

Highlights from the FY17 industry social impact report included:

  • 41 companies donated funds, services, inventory and time to help 26 charities helping children and young people at risk;
  • Total value generated reached $8.7 million, an increase of 34% year-on-year;
  • Media inventory donated was up by 46% year-on-year;
  • In-kind goods and services such as video production, creative assets, materials and Community Service Announcements increased by 253% year-on-year; and
  • 38 fundraising events were held.

Highlights of the value generated by industry for UnLtd charity partners include:

  • Thanks to the media smarts and hard work of our Social Impact Partners OMD and Bauer, The National Pyjama Day by The Pyjama Foundation has grown from a local community initiative to a national fundraising event with revenue generated up by 150% in two years. In 2017 the event raised $250,000, funding 250 new ‘Pyjama Angels’ helping children in foster care through their Love of Learning program;
  • Network Ten contributed a whopping $1.4M in cash and value to 10 UnLtd charities in FY17 thanks to the tireless efforts of the TEN Gives Committee and all the network’s employees – showing one company can make a big difference;
  • 14 senior executives spent a night in jail to raise funds and awareness of Whitelion. Over $30,000 was raised helping Whitelion provide intensive case management and outreach homelessness support for young people who are currently sleeping rough;
  • Be Centre, a play therapy centre that helps children heal from trauma, has been rebranded with the support of GroupM;
  • Thanks to 26 media execs sweating it out on the cricket field, $30,000 was raised for Backtrack, helping them train young people in rural communities experiencing a hard time with essential carpentry skills whilst also building a mobile office, and to run a school holiday program to those who have nowhere to go, giving many of them a chance to see the sea for the first time;
  • Over 300 MFA NGENers dodged some balls and raised funds at the annual Dodgeball tournament resulting in $30,000 raised for Hear For You, supporting deaf and hard-of-hearing young people. The donations allow Hear For You run 17 workshops giving 100 deaf or hard of hearing teenagers an opportunity to ward off social isolation and move towards becoming more engaged and focused on achieving their personal life potential.

Social Impact Video FY17

Social impact FY17 video poster

Yellow is the new black – industry leaders to spend night behind bars (for a good cause)

Press Releases

Twenty of the ad industry’s big wigs will don yellow UnLtd overalls and join the ‘Adland Gang’ at Whitelion’s Sydney Bail Out on Friday 5th of May.  They’ll all spend the night as ‘inmates’ in the cells of the chilling Yasmar Facility, a former Juvenile Detention Centre, to raise funds and awareness for Whitelion, one of UnLtd’s charity partners.  Participants must raise a minimum of $1000 bail each to be released the next day.

The ‘inmates’ being voluntarily locked up include Megan Brownlow, PwC; Jason Pellegrino, Google; Aimee Buchanan, OMD; Danny Bass, IPG Mediabrands; Ellie Rogers, Facebook; Vijay Solanki, IAB; Ian McClelland, The Guardian; Adam Furness, RadiumOne; Rosie Baker, AdNews; Tim Burrowes, Mumbrella, Tony Kendall, APN and Paul Fisher, UnLtd.

To help save your favourite industry personality from an extended stretch in prison (or to make sure they do spend the night there) head online to to contribute towards their bail and raise much-needed funds for Whitelion.

CEO of UnLtd, Paul Fisher, who is preparing to join the gang of 20, said: “We often talk about how we can bring the industry together to unite around a social cause. It turns out inviting 20 of the most senior industry leaders to spend a night in jail is all it takes! The response to this event by these individuals is a testament to the commitment across all sectors of our industry to both raise the profile of a great charity and much needed funds, while sharing a unique experience, in this case, being locked up for a night.

“While I’m sure we will have some fun, we’re also there to learn how young people who choose a path to improve their lives need the support of charities like Whitelion who in turn need our support to fund their programs and services across the country. Please support this great event by bailing us out!” said Fisher.

Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from our community due to abuse and neglect, drug addiction and poverty. The event exposes ‘inmates’ to life on the inside – they will be stripped of possessions, fingerprinted, photographed and subjected to interrogation before witnessing a mock court proceeding and spending the night behind bars.

Whitelion is a charity that connects at risk young people with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.

Date of event: 5.30pm Friday 5th May – 9.00am Saturday 6th May

Location: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield

Whitelion Bailout:



To donate:

UnLtd launches first industry-wide Social Impact Partnership Program.

Press Releases

Ten partners sign on to UnLtd’s revolutionary program that aims to invest over $100M into addressing youth disadvantage in Australia by 2020

UnLtd, the media and marketing industry foundation, today announced it has secured ten social impact partnerships for 2017. The partnerships match the talent, professional expertise and corporate social responsibility goals of leading industry brands with the specific needs of selective organisations focussed on addressing youth disadvantage. The ten inaugural partners are ARN, Bauer Media, Google, GroupM, IPG Mediabrands, Mamamia, Network Ten, OMD, The Media Store and Yahoo!7. Each partnership comprises three key elements; strategically aligning with one or more of UnLtd’s charity partners, establishing specific projects across 2017 that deliver mutual benefit, and measuring the real social impact of each project and engagement. The UnLtd charity partners are selected based on their impact and effectiveness across key issues including mental health, drug and alcohol addiction, homelessness, literacy and education, sexual and domestic abuse. The partnerships will encompass creative fundraising, brand building and community engagement activities along with skilled volunteering to address the specific needs of each charity partner. Value will be contributed and measured across services and resources delivered, time contributed and direct financial contributions. According to Paul Fisher, CEO of UnLtd, a recent industry survey found that 84 percent of respondents stated they believe the media, marketing and advertising industry can and should be doing more to positively impact society. “Our launch partners are leading the charge to unite our industry around a big and unacceptable social issue that we are ideally skilled and resourced to address with real impact and measurable success. We are delighted they have come on board and we know from experience that not only will hundreds of thousands of young lives be improved, but the partner companies and their staff will experience hugely rewarding and often life-changing experiences themselves. “When I meet the young people that UnLtd and our partners support, they often thank us for ‘believing in me’ for ‘giving me an opportunity’, and for ‘inspiring me to change my life’. Giving hope, belief and prospects for a bright future to young people in need is the ultimate reward.” said Fisher. Ten Network Chief Executive Officer, Paul Anderson, said: “Ten has partnered with UnLtd since October 2014, working to connect and engage our staff with a dozen youth-focused charities around the country. The work UnLtd and its partners are doing is making a real difference in the lives of many young Australians and helping to tackle many key social issues. We are proud to be associated with UnLtd and proud of the work it is enabling Ten and our staff to do with these great charities.” Jason Pellegrino, Managing Director of Google Australia commented: “Google strongly believes that technology can play a big part in solving big, real life problems. We are really pleased to support the important work that UnLtd is doing collectively on behalf of Australia’s media industry to help young people in need, through efforts ranging from mental health support to literacy and education.” Mark Lollback, CEO GroupM said “The whole team at GroupM and GroupM Agencies are proud to be part of this UnLtd initiative. There is nothing more rewarding than being able to help the youth of our wonderful country by giving back.” Craig Jepsen, CEO The Media Store, said: “Beyond the wonderful positivity of this partnership in supporting Australian youth, we are also excited to support UnLtd because it realises our younger team members’ motivation and desire to engage in community initiatives.” Any corporation operating in the Australian media and marketing industry interested in finding out more about joining the UnLtd social impact program should contact Rachel Troy, Head of Social Impact Partnerships at

This February “The Big Clash” is back for its third year…even bigger and better


Rival media owners and agencies will put competition aside in Sydney on Thursday 16 February 2017 when they take to the field for “The Big Clash”, a special annual 20/20 charity cricket match to raise funds for UnLtd. This year, in support of Mindshare Chief Investment Officer, Nicola Lewis, who in mid-2016 was diagnosed with breast cancer, the match will also raise funds for Breast Cancer Network Australia.

“Since my diagnosis, I‘ve been in awe of the level of care and support available for women with breast cancer in Australia. And I consider myself to be one of the lucky ones. Outside of the system I also have great friends, a wonderful husband, an incredibly supportive workplace and importantly, as proven by the Big Clash event, an industry that genuinely cares for me. But there are many women who are not as lucky as me, and who embark on the long and very difficult journey without close support or guidance. The Breast Cancer Network Australia does amazing and important work for thousands of women around the country who are living with breast cancer, and I’m thrilled The Big Clash is throwing support behind it this year.”

The Big Clash will also continue to support UnLtd, with funds going to support BackTrack’s girls program “Running Strong”. The program works with disadvantaged girls to help them complete their education, learn resilience, and engage with life and the community.

CEO UnLtd Paul Fisher said: “The Big Clash is a standout example of channelling our industry’s renowned competitive spirit to raise funds that change the lives of many young Australians, and UnLtd is excited again to be involved in what is fast becoming a must-watch media industry event”.

Chris Freel, Commercial Director at Pandora and Oliver Newton, National Sales Director at JCDecaux founded the event and are looking forward to this year’s event being the biggest yet. Freel commented: “Having raised more than $50,000 in the first two years of The Big Clash we are keen to double that amount this year. We will once again support UnLtd and focus on the great work that BackTrack is doing supporting young girls. We’re also pleased to support Nicola Lewis and the Breast Cancer Network Australia who raise funds for the support of women who are diagnosed with breast cancer.”

Newton added: “We would love to get more people down to the event this year. It’s not just the middle-aged men on the field, we have some great mystery guests popping down to support on the day, so please come down for a drink to watch THE match of the year – and bring your teams, friends and families too!”

Now in its third year, The Big Clash scoreboard is tied at 1-1, so the field is open for the taking by either team.

The Big Clash is presented by JCDecaux, MCN and Pandora.

Click here to donate and support your team

Event details:

The “Big Clash”
20/20 Charity Cricket Match
Agencies v Media Owners
Time: 2pm – 9pm
Date: Thursday 16 February
Venue: Sydney Uni Oval 1

2016 Industry Social Impact Report

Press Releases

UnLtd has announced a record $6.5 million total industry contribution to social impact for FY16 as part of its annual results, released today.

Unprecedented growth in industry participation and social investment led to a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector.

Read More