Industry Initiatives

28 May 2020


UnLtd, our industry’s social purpose organisation, has brought together senior industry leaders across 19 organisations to take part in Gotcha4Life’s COLIV-19 campaign.

The COLIV19 campaign has a simple ask – connect with 19 people, over 19 days.

The campaign was created by Gotcha4Life, a mental health and suicide prevention organisation set up by Gus Worland and it aims to help us ‘co-live’ on this planet in a more connected, positive and supportive way in the era of COVID-19 and beyond. The consumer campaign has already received support from celebrities such as Hugh Jackman, Mark Geyer, Ally Green, James Tedesco and Jake Trbojevic.

The campaign will see senior executives from 19 organisations across the media and marketing industry commit to reaching out to 19 contacts over a period of 19 days, to check in with loved ones, friends and colleagues. Taking part in the initiative are: Aimee Buchanan, OMD; Brendon Cook, oOh! Media; Dan Stinton, The Guardian; Ellie Rogers, Facebook; Guy Burbidge, Val Morgan; Kurt Burnette, Seven; Lou Barrett, News Corp; Mark Coad, IPG Mediabrands; Mark Frain, Foxtel Media; Mark Jarrett, PHD; Mark Lollback, GroupM; Michael Stephenson, Nine; Nat Harvey, Seven; Paul Brooks, Nine; Paul Sigaloff, Verizon Media; Peter Charlton, Nova; Peter Whitehead, ARN; Prue Cox, LinkedIn, Richard Hunwick, Nine; Rod Prosser, 10; Steve O’Connor, JCDecaux and Sue Squillace, Carat.

Chris Freel, CEO of UnLtd said it was an important time to check in with people:

There’s no doubt the pandemic has had a major impact on the financial, emotional, physical and mental wellbeing of our industry. We are now nearly two months into the lock-down and a lot of the initial novelty has started to wear off and reality is starting to kick in. It’s so important that we stay connected and check in with people who may need support, even if and when the restrictions are relaxed.”

“We’re overwhelmed by the support we’ve received from the senior leaders across the industry and we hope that their involvement in the campaign will encourage others to take part and check in with people you care about. Call them. Skype them. Message them. Write them a letter. Or send them a gift with a note. Just reconnect with them in some meaningful way.”

The participants all commit to connecting with 19 different people across 19 consecutive days and sharing their progress on social media.

Aimee Buchanan, CEO of OMD commented:

This is such an important initiative and reminder of how important it is to stay connected through this challenging time. Sometimes, a simple call from a friend is all that is needed to put things into perspective and bring a smile on your face. I’m looking forward to sharing some laughs and meaningful conversations over the next 19 days with friends and colleagues.”

Anyone can take part in COLIV19 campaign, more details can be found at:

If you or someone you care about needs urgent support, please contact:

Lifeline 13 11 14

Suicide Call Back Service 1300 659 467

MensLine Australia 1300 78 99 78

Beyond Blue 1300 22 4636

Get involved

UnLtd offers various ways for individuals, teams and corporations to give back.


UnLtd events bring the industry together to raise funds for great causes whilst also having fun.

Charity Experiences

Our charities can offer sessions that motivate and inspire whilst also helping young people at risk.

CSR Programs

We create purposeful partnerships that generate shared value for our corporate partners and charity partners.