UnLtd appoints Chris Freel as CEO

Press Releases

23 Oct 2017: Media and advertising industry social purpose organisation UnLtd has appointed former Fairfax and Pandora Commercial Director Chris Freel as its CEO, replacing Paul Fisher who is relocating overseas in December for family reasons. Freel will commence on 1st November and work side-by-side with Fisher for a month.

Freel is the creator of ‘The Big Clash’ cricket event which has raised over $100,000 for various charities, including UnLtd.  He is also an Advisory Board Member of Newco, which celebrates and connects the engines of positive change in society.  Most recently Freel was Commercial Director ANZ at Pandora.

UnLtd Chair and Founder Kerry McCabe said: “Chris’ commercial experience and leadership skills will be invaluable to UnLtd.  He has deep empathy for our cause and believes in our vision to galvanise the industry behind addressing youth disadvantage.

“I would also like to acknowledge and thank Paul for his unwavering commitment and achievements over the past 18-months. Growing the industries FY17 contribution by over 30% YoY to AUD8.7M was an impressive achievement that most importantly resulted in many more young lives having brighter futures.” said McCabe.

Speaking on his new role Freel said “This role is one of those once-in-a career opportunities to apply my skills, experience and network to make a substantial social impact. I am excited and privileged to be given this opportunity by the Board of UnLtd and to lead the UnLtd team into its next phase of growth. I believe strongly in our ability to come together as an industry to create enormous social change and undo youth disadvantage in Australia on a truly massive scale.”

UnLtd has raised in excess of $35 million in cash and contributed professional services to over sixty youth focused charities since its launch in 2008.  It has a five year goal to contribute over $100million of cash and value to its charity partners by increasing the number and depth of its industry social impact partnerships, expanding its calendar of UnLtd events, and growing the number of charities it partners with.

Industry Makes a Big Splash for Social Impact

Press Releases

The media and marketing industry swapped sales for sails at the inaugural UnLtd Big Splash regatta on Friday 3 November, generating over $60,000 for social impact.

The inaugural event saw ten highly competitive teams race head to head across Sydney Harbour on Elliot sailing boats whilst generating much needed funds for UnLtd’s charity partners working to combat youth disadvantage. The sailors were cheered on by the guests on the spectator boat enjoying a far more leisurely cruising experience. After several races, sweat and blisters, Team Mindshare sailed to victory and were crowned the winners of the Big Splash, closely followed by Yahoo!7 and AdRoll.

The event was conceived by Simon Hopkins from Contentshed and sponsored by AdRoll, Advertising Week APAC, Appletiser, Contentshed, Google, GumGum, Mindshare, Oatley Wines, Pacific Magazines, RhythmOne, Sizmek, The Trade Desk, Ultimate Asset, Venture Group and Yahoo!7.

Edward Bate from Mindshare said: “We had such an amazing day learning to sail and knowing that it was all for an important cause made it all the more worthwhile. Winning the trophy was the icing on the cake and we can’t wait to defend our title next year!”

UnLtd CEO Chris Freel commented: “The Big Splash was a great example of how our industry coming together can make a huge difference to many children’s lives. To generate over $60k is a brilliant effort and those funds will go a long way to supporting our charity partners. It was great to see such a cross section of the industry unite for good. A huge thanks to our sponsors, Simon Hopkins, and to the UnLtd team for launching a very successful and enjoyable event.”

Simon Hopkins, Founder & Managing Director of Contentshed added: “I’m delighted to have been able to combine my passion for sailing and giving back to the community with this event. It’s been great to see so much support from our industry for this event and for UnLtd.”

The day generated over $62,000 for UnLtd charity partners working hard to help children and young people at risk. One of the charity partners, Musicians Making a Difference who use the power of music, dance and mentoring to inspire young people to break the negative cycles of abuse and destructive behavior and make their lives remarkable, also performed at the event.

Matt Scheckner, Executive Director at Advertising Week, also addressed attendees through announcing key details about Advertising Week’s inaugural event for the region, to take place in Sydney next year.

Clive Prosser, Director of Advertising Week APAC commented: “We are thrilled to be a part of this initiative, and congratulate the team at UnLtd for Friday’s event—it is fantastic to see our industry come together in this way for such an important cause. Bringing together a community will be a huge part of the first Advertising Week APAC, to be held in Sydney next year, and we invite everyone in the industry at every level to get involved.”

Check out the video from the day here:


UnLtd announces record $8.7m Social Impact for FY17

Press Releases

UnLtd has announced a record $8.7 million total industry contribution to social impact in FY17 as part of its annual results, released today.

The total value of funds, services, inventory and time donated by the media, marketing and creative sectors increased by 34% from the previous financial year thanks to an increased number of corporate partners, introduction of new events as well as deepened engagement with core Social Impact Partners.

CEO Paul Fisher commented: “At UnLtd, we believe that our industry and its people have the potential to use their financial and cultural influence to create great social change. We also believe that every young person has something to offer and that their opportunities should be unlimited. This year’s results are a testament to what can be achieved when our industry works together to create the social change needed.”

UnLtd thanked the industry partners, sponsors and individuals who contributed funds, services, time and inventory to reach this incredible social impact tally.

“To those 41 companies and the countless individuals who have contributed in the past year, we say unlimited thanks. Thanks for believing in our industry’s unlimited potential to change young lives, and thanks for your role in helping us support Australian youth charities doing vital work.

“To date, UnLtd has generated over $35 million in value and our aim is to make that $100 million by 2021. We look forward to welcoming more Social Impact Partners on board in this financial year and encourage anyone in the industry to get in touch to find out how they can make a difference in young lives,” said Fisher.

Highlights from the FY17 industry social impact report included:

  • 41 companies donated funds, services, inventory and time to help 26 charities helping children and young people at risk;
  • Total value generated reached $8.7 million, an increase of 34% year-on-year;
  • Media inventory donated was up by 46% year-on-year;
  • In-kind goods and services such as video production, creative assets, materials and Community Service Announcements increased by 253% year-on-year; and
  • 38 fundraising events were held.

Highlights of the value generated by industry for UnLtd charity partners include:

  • Thanks to the media smarts and hard work of our Social Impact Partners OMD and Bauer, The National Pyjama Day by The Pyjama Foundation has grown from a local community initiative to a national fundraising event with revenue generated up by 150% in two years. In 2017 the event raised $250,000, funding 250 new ‘Pyjama Angels’ helping children in foster care through their Love of Learning program;
  • Network Ten contributed a whopping $1.4M in cash and value to 10 UnLtd charities in FY17 thanks to the tireless efforts of the TEN Gives Committee and all the network’s employees – showing one company can make a big difference;
  • 14 senior executives spent a night in jail to raise funds and awareness of Whitelion. Over $30,000 was raised helping Whitelion provide intensive case management and outreach homelessness support for young people who are currently sleeping rough;
  • Be Centre, a play therapy centre that helps children heal from trauma, has been rebranded with the support of GroupM;
  • Thanks to 26 media execs sweating it out on the cricket field, $30,000 was raised for Backtrack, helping them train young people in rural communities experiencing a hard time with essential carpentry skills whilst also building a mobile office, and to run a school holiday program to those who have nowhere to go, giving many of them a chance to see the sea for the first time;
  • Over 300 MFA NGENers dodged some balls and raised funds at the annual Dodgeball tournament resulting in $30,000 raised for Hear For You, supporting deaf and hard-of-hearing young people. The donations allow Hear For You run 17 workshops giving 100 deaf or hard of hearing teenagers an opportunity to ward off social isolation and move towards becoming more engaged and focused on achieving their personal life potential.

Social Impact Video FY17

Social impact FY17 video poster

Ahoy All Sailors!


Make a splash for social impact at UnLtd’s inaugural sailing regatta and sail an Elliott 7 on the stunning scenery of Sydney Harbour.

UnLtd is the media, marketing and creative industry’s social purpose organisation working with charities dedicated to undoing youth disadvantage, and giving young people a brighter future.  We are launching our first ever Social Impact Regatta to raise much-needed funds for our charity partners.

Join us on Friday 3rd November for an afternoon of sailing, fun, food and healthy competition! We will be joined by some of our charity founders, young people who have benefited from the charity programs as well as some special guest appearances from Olympic sailors!  No sailing experience needed just be prepared to get wet, learn new skills and have fun!

Ten boats of four will compete in the race and are filling up fast.  There are only 2 boats left, so if you’d like to take part and sponsor a boat or join us on the spectator boat, please contact:

Event details:

Cruising Yacht Club Australia

Friday 3rd November 2017

Regatta starts at midday

DJ and food from 5pm

Adland personalities in yellow lycra – Team UnLtd is gearing up for the Bowral Classic

Case Studies


On a dark and chilly Wednesday morning, a peleton of yellow jerseys hit the Centennial Park bike track as Team UnLtd prepares for the 2017 Bowral Classic race. Avid (and occasional) cyclists in the media and marketing industry have begun a series of social training sessions in the lead up to the one day Gran Fondo cycling event on 22 October 2017 which will see over 3,000 riders race across the rolling hills of Southern Highlands.

The morning saw riders pedal through an hour-long laps session, after which they were treated to breakfast and coffee whilst hearing about the important work UnLtd’s charity partners KidsXpress do at their expressive play therapy center. Riders included Brian Gallagher (SCA), Dan Beaumont (The Royals), Nickie Scriven (Zenith), Luke Harvey-Palmer (Alive), James Yaffa (Yaffa Media), Paul Fisher (UnLtd), Ben Rockett (KidsXpress), Dave Anthony (KidsXpress) and Nina Nyman (UnLtd). Other riders to join the group soon include Paul Anderson (Ten), Toby Barbour (Starcom), Ed Harrison (Yahoo!7), Ben Sharp (AdRoll), Ashley Earnshaw (Carat) and Kerry McCabe (UnLtd’s Founder & Chairman).

Anyone who’s ever dreamt of the glory of cycling their way to a yellow jersey should get in touch with UnLtd today to book a place and to nab one of the limited yellow UnLtd jerseys, before the deadline on the 31st of July. Currently Team UnLtd is only sporting two women, which we know is not reflective of the athletic prowess of the female contingent within the industry – so we need more women to prove it!

Team members will receive free entry to the event (valued up to $240), a special edition yellow jersey to wear on the day, exclusive pre-event training dates with fellow adland cyclists – and an opportunity to give back whilst pedaling forward. All riders for Team UnLtd will commit to fundraising a minimum of $1,000, with funds to be distributed to UnLtd’s carefully selected charity partners working hard to undo youth disadvantage in Australia. Ride options include the 160km Maxi Classic, 120km Challenge Classic and 45km Social Classic (with wine and cheese stops!).

Find out more about joining Team UnLtd or to book your place, please email to receive the discount code for free entry.

Date: Sunday 22 October 2017
Location: Bowral, Southern Highlands
Distances: Social Classic 45km, Challenge Classic 120km, Maxi Classic 160km
More information on the Yellow Jersey Challenge, please visit:
To find out more about the Bowral Classic, see here

Ready for your role to have purpose? We are ready for you.

Case Studies

Do you believe that every young person has something to offer and that their possibilities should be unlimited? Do you believe that our industry and its people have the potential to use their financial and cultural influence to create significant positive social change? Do you believe that if we work together we can ensure that every young future, is a bright future?

So do we.

Join us at UnLtd, the industry’s social purpose organisation, who’s mission it is to help give every young Australian a bright future. Your role as Head of Events will work closely with the CEO to assist in the project management and delivery of an event strategy and an annual calendar of events, tied to revenue generation and fundraising for our charity partners and Your role requires strong interpersonal and organisation skills, a solid corporate background, experience and connections in the media, marketing and advertising industry and the ability to manage, prioritize and deliver across a diverse range of projects.

Head of Events
Part time permanent position
Location in Pyrmont, Sydney

To find out more email

Yellow Jersey Challenge


On 22 October 2017, UnLtd is sending a fleet of cyclists in yellow jerseys to the one day Gran Fondo cycling event, the Bowral Classic.

The second Bowral Classic will see over 3,000 riders race around the stunning scenery and rolling hills of Southern Highlands. Riders will have three options to accommodate for all fitness and skills levels – the Social Classic 45km, the Challenge Classic 120km and the ultimate Maxi Classic 160km.

This year, avid cyclists in the media and marketing industry will have a chance to join Team UnLtd. Members will receive free entry to the event (valued up to $240), a special edition yellow jersey to wear on the day, exclusive pre-event training dates with fellow adland cyclists and special events at the Event Village.

All riders for Team UnLtd must commit to fundraising a minimum of $1,000 to UnLtd with funds to be distributed to UnLtd’s carefully selected charity partners working hard to undo youth disadvantage in Australia.

If you’ve ever dreamt of the glory of cycling your way to a yellow jersey, get in touch now ( to book one of the limited spaces. All bookings made by 31 July receive an UnLtd yellow jersey!


Terms & Conditions

Team UnLtd members can choose any of the 3 distances (45km, 120km or 160km).

All Team UnLtd riders commit to raising a minimum of $1,000 through the Bowral Classic fundraising page (GoFundraise). UnLtd will cover the entry fees for the individual, however, should the minimum fundraising target of $1,000 not be met by 22 October 2017, the individual will need to cover the registration fee themselves (up to $240).

To book your place, please email to receive registration instructions and the discount code to access the free entry.

Yellow is the new black – industry leaders to spend night behind bars (for a good cause)

Press Releases

Twenty of the ad industry’s big wigs will don yellow UnLtd overalls and join the ‘Adland Gang’ at Whitelion’s Sydney Bail Out on Friday 5th of May.  They’ll all spend the night as ‘inmates’ in the cells of the chilling Yasmar Facility, a former Juvenile Detention Centre, to raise funds and awareness for Whitelion, one of UnLtd’s charity partners.  Participants must raise a minimum of $1000 bail each to be released the next day.

The ‘inmates’ being voluntarily locked up include Megan Brownlow, PwC; Jason Pellegrino, Google; Aimee Buchanan, OMD; Danny Bass, IPG Mediabrands; Ellie Rogers, Facebook; Vijay Solanki, IAB; Ian McClelland, The Guardian; Adam Furness, RadiumOne; Rosie Baker, AdNews; Tim Burrowes, Mumbrella, Tony Kendall, APN and Paul Fisher, UnLtd.

To help save your favourite industry personality from an extended stretch in prison (or to make sure they do spend the night there) head online to to contribute towards their bail and raise much-needed funds for Whitelion.

CEO of UnLtd, Paul Fisher, who is preparing to join the gang of 20, said: “We often talk about how we can bring the industry together to unite around a social cause. It turns out inviting 20 of the most senior industry leaders to spend a night in jail is all it takes! The response to this event by these individuals is a testament to the commitment across all sectors of our industry to both raise the profile of a great charity and much needed funds, while sharing a unique experience, in this case, being locked up for a night.

“While I’m sure we will have some fun, we’re also there to learn how young people who choose a path to improve their lives need the support of charities like Whitelion who in turn need our support to fund their programs and services across the country. Please support this great event by bailing us out!” said Fisher.

Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from our community due to abuse and neglect, drug addiction and poverty. The event exposes ‘inmates’ to life on the inside – they will be stripped of possessions, fingerprinted, photographed and subjected to interrogation before witnessing a mock court proceeding and spending the night behind bars.

Whitelion is a charity that connects at risk young people with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.

Date of event: 5.30pm Friday 5th May – 9.00am Saturday 6th May

Location: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield

Whitelion Bailout:



To donate:

UnLtd launches first industry-wide Social Impact Partnership Program.

Press Releases

Ten partners sign on to UnLtd’s revolutionary program that aims to invest over $100M into addressing youth disadvantage in Australia by 2020

UnLtd, the media and marketing industry foundation, today announced it has secured ten social impact partnerships for 2017. The partnerships match the talent, professional expertise and corporate social responsibility goals of leading industry brands with the specific needs of selective organisations focussed on addressing youth disadvantage. The ten inaugural partners are ARN, Bauer Media, Google, GroupM, IPG Mediabrands, Mamamia, Network Ten, OMD, The Media Store and Yahoo!7. Each partnership comprises three key elements; strategically aligning with one or more of UnLtd’s charity partners, establishing specific projects across 2017 that deliver mutual benefit, and measuring the real social impact of each project and engagement. The UnLtd charity partners are selected based on their impact and effectiveness across key issues including mental health, drug and alcohol addiction, homelessness, literacy and education, sexual and domestic abuse. The partnerships will encompass creative fundraising, brand building and community engagement activities along with skilled volunteering to address the specific needs of each charity partner. Value will be contributed and measured across services and resources delivered, time contributed and direct financial contributions. According to Paul Fisher, CEO of UnLtd, a recent industry survey found that 84 percent of respondents stated they believe the media, marketing and advertising industry can and should be doing more to positively impact society. “Our launch partners are leading the charge to unite our industry around a big and unacceptable social issue that we are ideally skilled and resourced to address with real impact and measurable success. We are delighted they have come on board and we know from experience that not only will hundreds of thousands of young lives be improved, but the partner companies and their staff will experience hugely rewarding and often life-changing experiences themselves. “When I meet the young people that UnLtd and our partners support, they often thank us for ‘believing in me’ for ‘giving me an opportunity’, and for ‘inspiring me to change my life’. Giving hope, belief and prospects for a bright future to young people in need is the ultimate reward.” said Fisher. Ten Network Chief Executive Officer, Paul Anderson, said: “Ten has partnered with UnLtd since October 2014, working to connect and engage our staff with a dozen youth-focused charities around the country. The work UnLtd and its partners are doing is making a real difference in the lives of many young Australians and helping to tackle many key social issues. We are proud to be associated with UnLtd and proud of the work it is enabling Ten and our staff to do with these great charities.” Jason Pellegrino, Managing Director of Google Australia commented: “Google strongly believes that technology can play a big part in solving big, real life problems. We are really pleased to support the important work that UnLtd is doing collectively on behalf of Australia’s media industry to help young people in need, through efforts ranging from mental health support to literacy and education.” Mark Lollback, CEO GroupM said “The whole team at GroupM and GroupM Agencies are proud to be part of this UnLtd initiative. There is nothing more rewarding than being able to help the youth of our wonderful country by giving back.” Craig Jepsen, CEO The Media Store, said: “Beyond the wonderful positivity of this partnership in supporting Australian youth, we are also excited to support UnLtd because it realises our younger team members’ motivation and desire to engage in community initiatives.” Any corporation operating in the Australian media and marketing industry interested in finding out more about joining the UnLtd social impact program should contact Rachel Troy, Head of Social Impact Partnerships at

Power Of One Day: $150,000 raised for UnLtd charities by the power of GroupM


Tuesday, 28 February 2017: This year Group M’s annual ‘Power of One’ day saw its largest turn out yet, with over 500 employees across all their agency offices in Sydney, Melbourne, and Brisbane working as one to give their time and skills to add value and raise funds for UnLtd charities.

On Friday 24th February, all offices across the agency network took time to give back to the local community, delivering over $150,000 in value for several UnLtd charity partners. Each employee chose a cause close to their heart and spent time at a briefing with the specific charity to further understand their particular challenges. It was then their opportunity to give back through valuable and impactful activities, getting involved in skilled volunteering, unskilled volunteering or fundraising initiatives.
Mark Lollback, GroupM’s CEO, said “I am so proud of the wonderful people that work at GroupM and our agencies – to see first hand the passion and commitment that the team have given to so many worthwhile charities is impressive. It is important to go beyond normal business and give back to the communities and consumers that we serve” said Mark.
UnLtd CEO Paul Fisher said: “GroupM’s Power of One Day brings together the hearts and skills of an entire organisation to create social impact. Full credit to Mark Lollback and his team nationwide for participating in this inspiring event that channels the boundless skills, talent and time with the compassion and drive of its staff to make a difference in the lives of hundreds of disadvantaged young people in Australia, all in just one day. On behalf of the UnLtd Team and our charity partners, we want to say unlimited thanks to everyone who participated.”
Some of the 17 projects delivered included:

• White Lion works hard to prevent the entry – and re-entry – of kids into the juvenile justice system, through education and work readiness programs. The GroupM team joined the noble cause by facilitating a workshop for the young people in the program that demystified social media and shared the practicalities about the media industry, career paths, day-to-day responsibilities and key resources to getting a job in media. They also gave tips on how to be safe online and on managing their personal branding online when using social media.

• Members of GroupM hit the phones to generate funds and conversation, by selling socks for batyr’s 1S1G (one sock one goal) campaign. The campaign encourages teams within schools, universities, sporting teams and the community to wear the bright socks to start positive conversations around mental health, whilst visually promoting their willingness to smash the stigma.

• GroupM’s bright minds developed an internal communications plan to support the important work that Youth Off The Streets do. The team created a strategy to increase cross-unit communication within the charity to ensure more transparency around the direction of the organisation. YOTS work to ensure the youth that come into their care, leave it again prepared for a brighter future, through empowering and equipping them with the tools to receive a high school education, have a job in hand, ways to live free from drugs and with skills to face the world.

• Be Centre has been getting ready to open it’s doors to their new Warriewood premises, expanding into a bigger site to provide more space for disadvantaged and at risk children. The GroupM team rolled up their sleeves to ensure it was ready to open by painting the entire centre – a space that provides one-on-one Play Therapy to assist children aged 3-13yrs in overcoming the affects of trauma, such as abuse & neglect.

The charities supported on the day included: batyr, Be Centre, Big Brothers Big Sisters, Salvation Army Project 614, The Pyjama Foundation, White Lion, Oz Harvest and Youth off the Streets.

MEC Adelaide will be volunteering at Clipsal 500 for Oz Harvest on 2nd to 5th March 2017.