Big Clash raises over $120K

Press Releases

With over 50 companies taking part, the fourth annual Big Clash cricket tournament has been the biggest yet raising $124,000.

The event once again brought the industry together for a great afternoon of cricket, drinks, music and charity activations. This year, the event was expanded to have Media Owners, Media Agencies, Techies and Creatives all go head to head in a knockout tournament.

The Sydney event saw Media Owners beat Media Agencies in a thrilling final by 13 runs. Lee Cormack was named Best on Ground for all-round performance including hitting 3 sixes in one over.

Rob Atkinson from ARN and Team Captain for Media Owners in Sydney commented: “What a fabulous day, competitive cricket played in the right spirit, stunning weather and a fun group of media participants who all focussed on supporting and raising funds for some great causes.”

In Melbourne it was the same line up in the final but this time the Media Agencies got their revenge, winning by 13 runs, reversing the Sydney result.

Mark Coad from PHD and Team Captain for the Media Agencies in Melbourne commented: “It was a terrific day for a great cause. The cricket was played well and in great spirit and many spared the time to show their support. I’m delighted that media agencies came out on top – but the real winners are UnLtd, the charities they support and the advertising industry for taking opportunities like this to give a bit back. Everyone should be thanked and congratulated for that.”

Showcasing some exceptional all-round bowling and batting skills with wickets and runs was Ann-Marie Tanke, who was named Best on Ground at the Melbourne event.

Chris Freel, CEO of UnLtd commented: “This event showcased what UnLtd does so well, bringing together our corporate partners across the media and advertising industry with our charity partners across the youth at risk space. We raised a fantastic amount of money but beyond that also connected our charities with corporate partners who can help in so many other ways. This goes a long way to making a massive difference in our society and towards giving all young Australians the best opportunity in life.”

The proceeds of the event are going directly to eight UnLtd charity partners helping children and young people at risk. The players and spectators got a glimpse of the incredible work the charities do during a Backtrack dog training show, MissingSchool robot demonstration and playing at the Be Centre Play Therapy tent. Other charity partners receiving funds from the event include Big Brothers Big Sisters, Mirabel Foundation, Musicians Making a Difference,Sydney Story Factory and Whitelion.

Sarah Downie, CEO of Big Brothers Big Sisters said: “We were thrilled to be part of the Big Clash 2018, the passion displayed by all teams was inspiring. Despite our team’s loss or possibly because of it, we managed to recruit three new Volunteer Mentors – proving the day will have a long-lasting impact for everyone involved. A big thanks to the whole team at Unltd for their hard work in making the day possible, and of course to everyone who sponsored, participated and supported with auction prizes.”

Big Clash teams confirmed – all corners of the industry to battle it out to raise over $100K

Press Releases

The teams have been picked, the grass is cut and the industry excitement is building for the biggest Big Clash yet!

The fourth instalment of The Big Clash is bringing the media, marketing and advertising industry together for a game of highly competitive cricket whilst aiming to raise over $100,000 for UnLtd charity partners.

This year the event is expanding to feature four teams – media agencies, creative agencies, media owners and technology firms and also launching in Melbourne. Each team is aligned to one of the UnLtd charity partners helping children and young people at risk.

Chris Freel, CEO of UnLtd says: “What a great way to start 2018. UnLtd exists to bring the industry together to do good, and this event brings this mantra to life. If you haven’t attended before, you have to come down and experience it for yourself. With over 50 organisations confirmed to play, this year’s events are going to be fantastic. Where else do you see 12 media agencies all playing on the same team!”.

The commentary amongst the teams has already started with Mark Coad from PHD representing the Media Agency Team stating: “With a strong Aussie contingent in our line-up, we are very confident of doing what our baggy greens just did to the Poms!”.

Rob Atkinson from ARN representing the Publisher Team commented: “We’re looking forward to the challenge…it’s great to be supporting such great causes while having a lot of fun at the same time!

I’m hoping the pitch does more for the bowlers than the Ashes ones did!”.

The teams and players are:

Media agencies – supporting Missing School (SYD) and Whitelion (MEL)








Zenith Media





Media Owners – supporting Sydney Story Factory (SYD) and Mirabel Foundation (MEL)

oOh! Media
Val Morgan

Technology – supporting Backtrack (SYD) and Musicians Making a Difference (MEL)











Gum Gum

Creative – supporting Be Centre: (SYD) and Big Brother Big Sister (MEL)









Everyone in the industry is welcome to come down on the day to cheer their team, enjoy free drinks and food and to meet some of the UnLtd charity partners for what will be a fun and highly competitive afternoon.

Event details:

Sydney – 8th February 2018
Oval 1, Sydney University, Camperdown, NSW 2006

11:30am – 5pm for cricket

5pm onwards for drinks and charity auction


Melbourne – 15th February 2018
Fawkner Park followed by Bells Hotel

11:30am – 5pm for cricket

5pm onwards for drinks and charity auction


Anyone interested in taking part (only a handful of player places left!), donating an auction prize or finding out more, please contact


We are #mmad4u on Friday 1 December!

Press Releases

The media, marketing and creative industry has been asked to tell who they are ‘#mmad4’ this Friday 1st December in a bid to help raise awareness for Musicians Making a Difference (MMAD) and young people who just need someone to believe in them.

The campaign encourages individuals to take a selfie with a #MMAD4U sign, post the shot on their socials and tag someone to let them know you believe in them and say “I’m #MMAD4U”.

MMAD supports young people suffering from abuse and neglect and uses the power of music, dance and mentoring to inspire young people to make their lives remarkable. When MMAD asked ten kids in their program who had overcome massive adversity about what was the one thing that helped them turn their life around, all of them said: having someone who truly believed in them.

In 2015, those ten kids created a national day called #MMD4U day so that every person would know there is someone who believes in them. The day has since grown and received strong support from celebrities, influencers and musicians around the world.

The campaign encourages individuals to post #MMAD4U on their socials and reach out to someone and let them know you believe in them and say “I’m #MMAD4U”.  #MMAD4U campaign is now in its third year and has reached over 1.5 million Australians.

MMAD CEO and founder Dominic Brook says: “People underestimate the power of positive encouragement and the potential it has to transform a life.  On Friday December 1, reach out to that person in your life who may need to hear it.   We are asking everyone to help raise awareness by posting an image with ‘#MMAD4U’ and tag them in your post because every young person deserves someone who believes in them and the opportunity to live their potential”.

CEO of UnLtd Chris Freel says: “Dom and the MMAD team make a huge difference in young people’s lives every day. #MMAD4U day is your chance to make a difference and tell a young person close to you that you believe in them. This support and belief has a really positive influence so please get involved in #MMAD4U Day and play your part to help.”

The day also features the official launch of the new single ‘Headstrong’. Each year, ten kids from MMAD’s Rising Stars Program are selected to collaborate with mentors from Universal Music Australia. These young people have shown real potential for change and have worked their way through a series of powerful personal growth programs to step into a new way of life and break the negative cycles. As part of the program, the Rising Stars write a song with powerful lyrics expressing their challenges, experiences and highlights. Listen to the track here !All proceeds from the sale of the single are donated to MMAD.

So on Friday 1 December 2017, be part of #MMAD4U Day:

1.  Take a photo with your #MMAD4U sign!!

2.  Post it on social media

3. Tag someone you believe in with #MMAD4U

Over the years the campaign has attracted strong media and music support from artists including, Shawn Mendes, 5 Seconds of Summer, Ronan Keating, Empire of the Sun, Birds of Tokyo, DJ Tigerlily, Justice Crew, Tina Arena, Ita Buttrose,The Presets and many more!

Proud media supporters of #MMAD4U day include Universal Music Australia, Twitter, UnLtd, Australian Radio Network and Network Ten.

More information about this year’s #MMAD4U kids:

Mirrah (MMAD Ambassador) was adopted at an early age and music has changed her life and she is now a touring musician. She is now a MMAD ambassador and is the lead singer on the 2017 #MMAD4U single. More information – Watch Here

Cassie is a sexual abuse survivor and this year has overcome unemployment and homelessness. Cassie also has a dream to compete in the National Strongman (Australia’s strongest men and women competition) and placed #1 in the Arnold Classic Championship qualifier. More information – Watch Here

Eli has overcome drug addiction and homelessness and is now rising up as a young leader volunteering with MMAD. More information – Watch Here

Cali has overcome addiction and lack of any role models in his life.  He continues to work hard on his dreams and to inspire others. More information – Watch Here

The Big Clash Gets Even Bigger

Press Releases

The Big Clash Cricket event will be returning bigger and better and expanding to both Sydney and Melbourne, aiming to raise $100,000 for UnLtd charity partners.

The popular fundraiser is in its fourth year and has raised more than $130,000 to date.

In 2018, the event will expand to allow a wider cross section of the industry to get involved. The next instalment will feature four teams – media agencies, creative agencies, publishers and technology firms. Men and women, young and old are invited to take part in what will be the biggest Big Clash yet.

Each team will be aligned with one of UnLtd’s charity partners raising much needed funds to charities doing critical work with children and young people at risk. The tournament will finish with post game celebrations and a charity auction.

“This is a hugely important event in the UnLtd calendar and raises much needed funds to support the exceptional work of our charities,” UnLtd CEO Chris Freel said. “

Last year, the event raised $60,000 for two charities, BackTrack and Breast Cancer Network Australia. BackTrack is a charity helping disadvantaged youth in regional communities who are simply, having a hard time. The program gives vulnerable young people the practical and emotional support needed to stabilise their lives, help develop self-esteem and skills for work. The funding provided by The Big Clash last year has helped BackTrack build a new mobile office, teach practical carpentry training for their young people and provide weekend excursions, allowing many of the children a chance to see the sea for the first time.

The first tournament will be held at Sydney University on 8 February with a second tournament in Fawkner Park, Melbourne on 15 February.

The Big Clash is the brain child of Oliver Newton, National Sales Director at JCDecaux and Chris Freel, CEO of UnLtd.

Anyone interested in taking part, donating an auction prize or finding out more, please contact

UnLtd appoints Chris Freel as CEO

Press Releases

23 Oct 2017: Media and advertising industry social purpose organisation UnLtd has appointed former Fairfax and Pandora Commercial Director Chris Freel as its CEO, replacing Paul Fisher who is relocating overseas in December for family reasons. Freel will commence on 1st November and work side-by-side with Fisher for a month.

Freel is the creator of ‘The Big Clash’ cricket event which has raised over $100,000 for various charities, including UnLtd.  He is also an Advisory Board Member of Newco, which celebrates and connects the engines of positive change in society.  Most recently Freel was Commercial Director ANZ at Pandora.

UnLtd Chair and Founder Kerry McCabe said: “Chris’ commercial experience and leadership skills will be invaluable to UnLtd.  He has deep empathy for our cause and believes in our vision to galvanise the industry behind addressing youth disadvantage.

“I would also like to acknowledge and thank Paul for his unwavering commitment and achievements over the past 18-months. Growing the industries FY17 contribution by over 30% YoY to AUD8.7M was an impressive achievement that most importantly resulted in many more young lives having brighter futures.” said McCabe.

Speaking on his new role Freel said “This role is one of those once-in-a career opportunities to apply my skills, experience and network to make a substantial social impact. I am excited and privileged to be given this opportunity by the Board of UnLtd and to lead the UnLtd team into its next phase of growth. I believe strongly in our ability to come together as an industry to create enormous social change and undo youth disadvantage in Australia on a truly massive scale.”

UnLtd has raised in excess of $35 million in cash and contributed professional services to over sixty youth focused charities since its launch in 2008.  It has a five year goal to contribute over $100million of cash and value to its charity partners by increasing the number and depth of its industry social impact partnerships, expanding its calendar of UnLtd events, and growing the number of charities it partners with.

Industry Makes a Big Splash for Social Impact

Press Releases

The media and marketing industry swapped sales for sails at the inaugural UnLtd Big Splash regatta on Friday 3 November, generating over $60,000 for social impact.

The inaugural event saw ten highly competitive teams race head to head across Sydney Harbour on Elliot sailing boats whilst generating much needed funds for UnLtd’s charity partners working to combat youth disadvantage. The sailors were cheered on by the guests on the spectator boat enjoying a far more leisurely cruising experience. After several races, sweat and blisters, Team Mindshare sailed to victory and were crowned the winners of the Big Splash, closely followed by Yahoo!7 and AdRoll.

The event was conceived by Simon Hopkins from Contentshed and sponsored by AdRoll, Advertising Week APAC, Appletiser, Contentshed, Google, GumGum, Mindshare, Oatley Wines, Pacific Magazines, RhythmOne, Sizmek, The Trade Desk, Ultimate Asset, Venture Group and Yahoo!7.

Edward Bate from Mindshare said: “We had such an amazing day learning to sail and knowing that it was all for an important cause made it all the more worthwhile. Winning the trophy was the icing on the cake and we can’t wait to defend our title next year!”

UnLtd CEO Chris Freel commented: “The Big Splash was a great example of how our industry coming together can make a huge difference to many children’s lives. To generate over $60k is a brilliant effort and those funds will go a long way to supporting our charity partners. It was great to see such a cross section of the industry unite for good. A huge thanks to our sponsors, Simon Hopkins, and to the UnLtd team for launching a very successful and enjoyable event.”

Simon Hopkins, Founder & Managing Director of Contentshed added: “I’m delighted to have been able to combine my passion for sailing and giving back to the community with this event. It’s been great to see so much support from our industry for this event and for UnLtd.”

The day generated over $62,000 for UnLtd charity partners working hard to help children and young people at risk. One of the charity partners, Musicians Making a Difference who use the power of music, dance and mentoring to inspire young people to break the negative cycles of abuse and destructive behavior and make their lives remarkable, also performed at the event.

Matt Scheckner, Executive Director at Advertising Week, also addressed attendees through announcing key details about Advertising Week’s inaugural event for the region, to take place in Sydney next year.

Clive Prosser, Director of Advertising Week APAC commented: “We are thrilled to be a part of this initiative, and congratulate the team at UnLtd for Friday’s event—it is fantastic to see our industry come together in this way for such an important cause. Bringing together a community will be a huge part of the first Advertising Week APAC, to be held in Sydney next year, and we invite everyone in the industry at every level to get involved.”

Check out the video from the day here:


UnLtd announces record $8.7m Social Impact for FY17

Press Releases

UnLtd has announced a record $8.7 million total industry contribution to social impact in FY17 as part of its annual results, released today.

The total value of funds, services, inventory and time donated by the media, marketing and creative sectors increased by 34% from the previous financial year thanks to an increased number of corporate partners, introduction of new events as well as deepened engagement with core Social Impact Partners.

CEO Paul Fisher commented: “At UnLtd, we believe that our industry and its people have the potential to use their financial and cultural influence to create great social change. We also believe that every young person has something to offer and that their opportunities should be unlimited. This year’s results are a testament to what can be achieved when our industry works together to create the social change needed.”

UnLtd thanked the industry partners, sponsors and individuals who contributed funds, services, time and inventory to reach this incredible social impact tally.

“To those 41 companies and the countless individuals who have contributed in the past year, we say unlimited thanks. Thanks for believing in our industry’s unlimited potential to change young lives, and thanks for your role in helping us support Australian youth charities doing vital work.

“To date, UnLtd has generated over $35 million in value and our aim is to make that $100 million by 2021. We look forward to welcoming more Social Impact Partners on board in this financial year and encourage anyone in the industry to get in touch to find out how they can make a difference in young lives,” said Fisher.

Highlights from the FY17 industry social impact report included:

  • 41 companies donated funds, services, inventory and time to help 26 charities helping children and young people at risk;
  • Total value generated reached $8.7 million, an increase of 34% year-on-year;
  • Media inventory donated was up by 46% year-on-year;
  • In-kind goods and services such as video production, creative assets, materials and Community Service Announcements increased by 253% year-on-year; and
  • 38 fundraising events were held.

Highlights of the value generated by industry for UnLtd charity partners include:

  • Thanks to the media smarts and hard work of our Social Impact Partners OMD and Bauer, The National Pyjama Day by The Pyjama Foundation has grown from a local community initiative to a national fundraising event with revenue generated up by 150% in two years. In 2017 the event raised $250,000, funding 250 new ‘Pyjama Angels’ helping children in foster care through their Love of Learning program;
  • Network Ten contributed a whopping $1.4M in cash and value to 10 UnLtd charities in FY17 thanks to the tireless efforts of the TEN Gives Committee and all the network’s employees – showing one company can make a big difference;
  • 14 senior executives spent a night in jail to raise funds and awareness of Whitelion. Over $30,000 was raised helping Whitelion provide intensive case management and outreach homelessness support for young people who are currently sleeping rough;
  • Be Centre, a play therapy centre that helps children heal from trauma, has been rebranded with the support of GroupM;
  • Thanks to 26 media execs sweating it out on the cricket field, $30,000 was raised for Backtrack, helping them train young people in rural communities experiencing a hard time with essential carpentry skills whilst also building a mobile office, and to run a school holiday program to those who have nowhere to go, giving many of them a chance to see the sea for the first time;
  • Over 300 MFA NGENers dodged some balls and raised funds at the annual Dodgeball tournament resulting in $30,000 raised for Hear For You, supporting deaf and hard-of-hearing young people. The donations allow Hear For You run 17 workshops giving 100 deaf or hard of hearing teenagers an opportunity to ward off social isolation and move towards becoming more engaged and focused on achieving their personal life potential.

Social Impact Video FY17

Social impact FY17 video poster

Ahoy All Sailors!


Make a splash for social impact at UnLtd’s inaugural sailing regatta and sail an Elliott 7 on the stunning scenery of Sydney Harbour.

UnLtd is the media, marketing and creative industry’s social purpose organisation working with charities dedicated to undoing youth disadvantage, and giving young people a brighter future.  We are launching our first ever Social Impact Regatta to raise much-needed funds for our charity partners.

Join us on Friday 3rd November for an afternoon of sailing, fun, food and healthy competition! We will be joined by some of our charity founders, young people who have benefited from the charity programs as well as some special guest appearances from Olympic sailors!  No sailing experience needed just be prepared to get wet, learn new skills and have fun!

Ten boats of four will compete in the race and are filling up fast.  There are only 2 boats left, so if you’d like to take part and sponsor a boat or join us on the spectator boat, please contact:

Event details:

Cruising Yacht Club Australia

Friday 3rd November 2017

Regatta starts at midday

DJ and food from 5pm

Adland personalities in yellow lycra – Team UnLtd is gearing up for the Bowral Classic

Case Studies


On a dark and chilly Wednesday morning, a peleton of yellow jerseys hit the Centennial Park bike track as Team UnLtd prepares for the 2017 Bowral Classic race. Avid (and occasional) cyclists in the media and marketing industry have begun a series of social training sessions in the lead up to the one day Gran Fondo cycling event on 22 October 2017 which will see over 3,000 riders race across the rolling hills of Southern Highlands.

The morning saw riders pedal through an hour-long laps session, after which they were treated to breakfast and coffee whilst hearing about the important work UnLtd’s charity partners KidsXpress do at their expressive play therapy center. Riders included Brian Gallagher (SCA), Dan Beaumont (The Royals), Nickie Scriven (Zenith), Luke Harvey-Palmer (Alive), James Yaffa (Yaffa Media), Paul Fisher (UnLtd), Ben Rockett (KidsXpress), Dave Anthony (KidsXpress) and Nina Nyman (UnLtd). Other riders to join the group soon include Paul Anderson (Ten), Toby Barbour (Starcom), Ed Harrison (Yahoo!7), Ben Sharp (AdRoll), Ashley Earnshaw (Carat) and Kerry McCabe (UnLtd’s Founder & Chairman).

Anyone who’s ever dreamt of the glory of cycling their way to a yellow jersey should get in touch with UnLtd today to book a place and to nab one of the limited yellow UnLtd jerseys, before the deadline on the 31st of July. Currently Team UnLtd is only sporting two women, which we know is not reflective of the athletic prowess of the female contingent within the industry – so we need more women to prove it!

Team members will receive free entry to the event (valued up to $240), a special edition yellow jersey to wear on the day, exclusive pre-event training dates with fellow adland cyclists – and an opportunity to give back whilst pedaling forward. All riders for Team UnLtd will commit to fundraising a minimum of $1,000, with funds to be distributed to UnLtd’s carefully selected charity partners working hard to undo youth disadvantage in Australia. Ride options include the 160km Maxi Classic, 120km Challenge Classic and 45km Social Classic (with wine and cheese stops!).

Find out more about joining Team UnLtd or to book your place, please email to receive the discount code for free entry.

Date: Sunday 22 October 2017
Location: Bowral, Southern Highlands
Distances: Social Classic 45km, Challenge Classic 120km, Maxi Classic 160km
More information on the Yellow Jersey Challenge, please visit:
To find out more about the Bowral Classic, see here

Ready for your role to have purpose? We are ready for you.

Case Studies

Do you believe that every young person has something to offer and that their possibilities should be unlimited? Do you believe that our industry and its people have the potential to use their financial and cultural influence to create significant positive social change? Do you believe that if we work together we can ensure that every young future, is a bright future?

So do we.

Join us at UnLtd, the industry’s social purpose organisation, who’s mission it is to help give every young Australian a bright future. Your role as Head of Events will work closely with the CEO to assist in the project management and delivery of an event strategy and an annual calendar of events, tied to revenue generation and fundraising for our charity partners and Your role requires strong interpersonal and organisation skills, a solid corporate background, experience and connections in the media, marketing and advertising industry and the ability to manage, prioritize and deliver across a diverse range of projects.

Head of Events
Part time permanent position
Location in Pyrmont, Sydney

To find out more email