News

OMD’s $1.6m social impact for kids in foster care

Case Studies

OMD’s work on the National Pyjama Day campaign has seen the media agency contribute $1.6m in value to young people living in foster care.

The annual fundraising event hosted by UnLtd’s charity partner, The Pyjama Foundation, sees donors register online and activate their friends and work colleagues, to wear pyjamas for the day and donate funds.

UnLtd CEO Paul Fisher said the total value of OMD’s support including value of media secured and creative services totaled more than $1.6m.

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Active International, GroupM and Paykel Media play major role in BeCentre gala

Case Studies

Active International, GroupM and Paykel Media played pivotal roles in a recent fundraiser for children’s mental health blitzing its previous tally.

The Be Centre Gala is the charity’s primary annual fundraising platform and in 2016, with the help of the media and marketing industry, the event brought in a record $75,000 for the UnLtd supported charity.

Be Centre’s Gailene Keen said all funds from the dinner would go towards Be Centre moving to larger premises, and creating a Centre of Excellence for play therapy in Sydney.

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The industry that could – by UnLtd Founder Kerry McCabe

Case Studies

We are blessed bunch. Privileged even. Professionally and personally the media, marketing and advertising industry enjoys a high quality existence.

As a collective we are immensely powerful. We influence consumer behaviour and public opinion, play a role in deciding who governs the country and seriously contribute to the success of corporate Australia. Last month it was reported that we are a $40 billion sector directly employing 56,000 people*.

Our skills span a wide range of disciplines, from coming up with some of the best ideas in the world (taking home 71 Cannes Lions awards this year alone) to building technology solutions that improve people’s lives.

What a resource.

Our reputation in the broader community isn’t so flash though…

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NGEN doesn’t ‘dodge’ its social conscience

Events

UnLtd and NGEN have once again united to undo youth disadvantage, raising $30,000 for UnLtd’s youth charity partners through its now annual dodgeball tournament across Sydney and Melbourne.

With over 500 NGENers participating across the two cities, the NGEN Dodgeball Charity Cup required all teams to raise funds to be eligible to compete on game day.

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Paul Fisher to lead the UnLtd movement

Press Releases

UnLtd has appointed former IAB chief Paul Fisher as CEO, to lead its continued efforts in undoing youth disadvantage on behalf of the industry.

Paul was CEO of the IAB for five years from 2008, leaving the industry body in 2012 for an APAC regional role leading Nielsen’s Media business. He is currently consulting to the IAB and serves as a non-executive director with UNICEF Australia.

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Is your next career step onto a charity board?

Press Releases

UnLtd wants to place a senior industry person on the board of each of its growth charity partners.

UnLtd CEO Steve Taitoko, said the foundation had identified that a number of charities are in need of board representation with public relations, brand strategy and sales expertise.

“What a sales or strategy team does every day – is quite often exactly the expertise greatly needed by our charity partners, who are focussed on youth program delivery,” said Steve.

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UnLtd connects charity + agency…and donations double

Case Studies

Media agency Initiative’s support for the annual Sweetheart’s Day campaign has seen donations to the charity more than double.

The national awareness day for HeartKids encourages people to pledge what they would otherwise spend on a Valentine’s Day gift – raising vital funds for kids with childhood heart disease and medical research to find a cure.

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GroupM People Power Generates $140,000 for UnLtd Charities

Case Studies

Seven hundred GroupM employees across nine agency offices in Sydney, Melbourne, Adelaide and Brisbane, stopped work for their annual ‘Power of One’ day last Friday – to spend time giving back and raising funds for UnLtd charities.

The agency network came together to generate over $140,000 in value – all in one day.

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Final SCOREBOARD The Big Clash 2016

Events

CLICK HERE FOR FINAL SCORES, wagon wheel and manhattan/worm

“The Big Clash” is back in 2016

Events

Rival media owners and agency heads will put the media game aside next week, when they take to the field for the return of the “The Big Clash” – a special 20/20 charity cricket match for UnLtd.

While they’re usually going in to bat against each other over clients and campaigns, agencies will unite for the day against a team of combined media
owners at Sydney Uni Oval next Thursday 25 February.

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