March 7, 2017
Ten partners sign on to UnLtd’s revolutionary program that aims to invest over $100M into addressing youth disadvantage in Australia by 2020
UnLtd, the media and marketing industry foundation, today announced it has secured ten social impact partnerships for 2017. The partnerships match the talent, professional expertise and corporate social responsibility goals of leading industry brands with the specific needs of selective organisations focussed on addressing youth disadvantage. The ten inaugural partners are ARN, Bauer Media, Google, GroupM, IPG Mediabrands, Mamamia, Network Ten, OMD, The Media Store and Yahoo!7. Each partnership comprises three key elements; strategically aligning with one or more of UnLtd’s charity partners, establishing specific projects across 2017 that deliver mutual benefit, and measuring the real social impact of each project and engagement. The UnLtd charity partners are selected based on their impact and effectiveness across key issues including mental health, drug and alcohol addiction, homelessness, literacy and education, sexual and domestic abuse. The partnerships will encompass creative fundraising, brand building and community engagement activities along with skilled volunteering to address the specific needs of each charity partner. Value will be contributed and measured across services and resources delivered, time contributed and direct financial contributions. According to Paul Fisher, CEO of UnLtd, a recent industry survey found that 84 percent of respondents stated they believe the media, marketing and advertising industry can and should be doing more to positively impact society. “Our launch partners are leading the charge to unite our industry around a big and unacceptable social issue that we are ideally skilled and resourced to address with real impact and measurable success. We are delighted they have come on board and we know from experience that not only will hundreds of thousands of young lives be improved, but the partner companies and their staff will experience hugely rewarding and often life-changing experiences themselves. “When I meet the young people that UnLtd and our partners support, they often thank us for ‘believing in me’ for ‘giving me an opportunity’, and for ‘inspiring me to change my life’. Giving hope, belief and prospects for a bright future to young people in need is the ultimate reward.” said Fisher. Ten Network Chief Executive Officer, Paul Anderson, said: “Ten has partnered with UnLtd since October 2014, working to connect and engage our staff with a dozen youth-focused charities around the country. The work UnLtd and its partners are doing is making a real difference in the lives of many young Australians and helping to tackle many key social issues. We are proud to be associated with UnLtd and proud of the work it is enabling Ten and our staff to do with these great charities.” Jason Pellegrino, Managing Director of Google Australia commented: “Google strongly believes that technology can play a big part in solving big, real life problems. We are really pleased to support the important work that UnLtd is doing collectively on behalf of Australia’s media industry to help young people in need, through efforts ranging from mental health support to literacy and education.” Mark Lollback, CEO GroupM said “The whole team at GroupM and GroupM Agencies are proud to be part of this UnLtd initiative. There is nothing more rewarding than being able to help the youth of our wonderful country by giving back.” Craig Jepsen, CEO The Media Store, said: “Beyond the wonderful positivity of this partnership in supporting Australian youth, we are also excited to support UnLtd because it realises our younger team members’ motivation and desire to engage in community initiatives.” Any corporation operating in the Australian media and marketing industry interested in finding out more about joining the UnLtd social impact program should contact Rachel Troy, Head of Social Impact Partnerships at Rachel@unltd.org.au
Tuesday, 28 February 2017: This year Group M’s annual ‘Power of One’ day saw its largest turn out yet, with over 500 employees across all their agency offices in Sydney, Melbourne, and Brisbane working as one to give their time and skills to add value and raise funds for UnLtd charities.
On Friday 24th February, all offices across the agency network took time to give back to the local community, delivering over $150,000 in value for several UnLtd charity partners. Each employee chose a cause close to their heart and spent time at a briefing with the specific charity to further understand their particular challenges. It was then their opportunity to give back through valuable and impactful activities, getting involved in skilled volunteering, unskilled volunteering or fundraising initiatives.
Mark Lollback, GroupM’s CEO, said “I am so proud of the wonderful people that work at GroupM and our agencies – to see first hand the passion and commitment that the team have given to so many worthwhile charities is impressive. It is important to go beyond normal business and give back to the communities and consumers that we serve” said Mark.
UnLtd CEO Paul Fisher said: “GroupM’s Power of One Day brings together the hearts and skills of an entire organisation to create social impact. Full credit to Mark Lollback and his team nationwide for participating in this inspiring event that channels the boundless skills, talent and time with the compassion and drive of its staff to make a difference in the lives of hundreds of disadvantaged young people in Australia, all in just one day. On behalf of the UnLtd Team and our charity partners, we want to say unlimited thanks to everyone who participated.”
Some of the 17 projects delivered included:
• White Lion works hard to prevent the entry – and re-entry – of kids into the juvenile justice system, through education and work readiness programs. The GroupM team joined the noble cause by facilitating a workshop for the young people in the program that demystified social media and shared the practicalities about the media industry, career paths, day-to-day responsibilities and key resources to getting a job in media. They also gave tips on how to be safe online and on managing their personal branding online when using social media.
• Members of GroupM hit the phones to generate funds and conversation, by selling socks for batyr’s 1S1G (one sock one goal) campaign. The campaign encourages teams within schools, universities, sporting teams and the community to wear the bright socks to start positive conversations around mental health, whilst visually promoting their willingness to smash the stigma.
• GroupM’s bright minds developed an internal communications plan to support the important work that Youth Off The Streets do. The team created a strategy to increase cross-unit communication within the charity to ensure more transparency around the direction of the organisation. YOTS work to ensure the youth that come into their care, leave it again prepared for a brighter future, through empowering and equipping them with the tools to receive a high school education, have a job in hand, ways to live free from drugs and with skills to face the world.
• Be Centre has been getting ready to open it’s doors to their new Warriewood premises, expanding into a bigger site to provide more space for disadvantaged and at risk children. The GroupM team rolled up their sleeves to ensure it was ready to open by painting the entire centre – a space that provides one-on-one Play Therapy to assist children aged 3-13yrs in overcoming the affects of trauma, such as abuse & neglect.
The charities supported on the day included: batyr, Be Centre, Big Brothers Big Sisters, Salvation Army Project 614, The Pyjama Foundation, White Lion, Oz Harvest and Youth off the Streets.
MEC Adelaide will be volunteering at Clipsal 500 for Oz Harvest on 2nd to 5th March 2017.
January 26, 2017
Rival media owners and agencies will put competition aside in Sydney on Thursday 16 February 2017 when they take to the field for “The Big Clash”, a special annual 20/20 charity cricket match to raise funds for UnLtd. This year, in support of Mindshare Chief Investment Officer, Nicola Lewis, who in mid-2016 was diagnosed with breast cancer, the match will also raise funds for Breast Cancer Network Australia.
“Since my diagnosis, I‘ve been in awe of the level of care and support available for women with breast cancer in Australia. And I consider myself to be one of the lucky ones. Outside of the system I also have great friends, a wonderful husband, an incredibly supportive workplace and importantly, as proven by the Big Clash event, an industry that genuinely cares for me. But there are many women who are not as lucky as me, and who embark on the long and very difficult journey without close support or guidance. The Breast Cancer Network Australia does amazing and important work for thousands of women around the country who are living with breast cancer, and I’m thrilled The Big Clash is throwing support behind it this year.”
The Big Clash will also continue to support UnLtd, with funds going to support BackTrack’s girls program “Running Strong”. The program works with disadvantaged girls to help them complete their education, learn resilience, and engage with life and the community.
CEO UnLtd Paul Fisher said: “The Big Clash is a standout example of channelling our industry’s renowned competitive spirit to raise funds that change the lives of many young Australians, and UnLtd is excited again to be involved in what is fast becoming a must-watch media industry event”.
Chris Freel, Commercial Director at Pandora and Oliver Newton, National Sales Director at JCDecaux founded the event and are looking forward to this year’s event being the biggest yet. Freel commented: “Having raised more than $50,000 in the first two years of The Big Clash we are keen to double that amount this year. We will once again support UnLtd and focus on the great work that BackTrack is doing supporting young girls. We’re also pleased to support Nicola Lewis and the Breast Cancer Network Australia who raise funds for the support of women who are diagnosed with breast cancer.”
Newton added: “We would love to get more people down to the event this year. It’s not just the middle-aged men on the field, we have some great mystery guests popping down to support on the day, so please come down for a drink to watch THE match of the year – and bring your teams, friends and families too!”
Now in its third year, The Big Clash scoreboard is tied at 1-1, so the field is open for the taking by either team.
The Big Clash is presented by JCDecaux, MCN and Pandora.
The “Big Clash”
20/20 Charity Cricket Match
Agencies v Media Owners
Time: 2pm – 9pm
Date: Thursday 16 February
Venue: Sydney Uni Oval 1
September 29, 2016
UnLtd has announced a record $6.5 million total industry contribution to social impact for FY16 as part of its annual results, released today.
Unprecedented growth in industry participation and social investment led to a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector.
September 19, 2016
OMD’s work on the National Pyjama Day campaign has seen the media agency contribute $1.6m in value to young people living in foster care.
The annual fundraising event hosted by UnLtd’s charity partner, The Pyjama Foundation, sees donors register online and activate their friends and work colleagues, to wear pyjamas for the day and donate funds.
UnLtd CEO Paul Fisher said the total value of OMD’s support including value of media secured and creative services totaled more than $1.6m.
August 31, 2016
Active International, GroupM and Paykel Media played pivotal roles in a recent fundraiser for children’s mental health blitzing its previous tally.
The Be Centre Gala is the charity’s primary annual fundraising platform and in 2016, with the help of the media and marketing industry, the event brought in a record $75,000 for the UnLtd supported charity.
Be Centre’s Gailene Keen said all funds from the dinner would go towards Be Centre moving to larger premises, and creating a Centre of Excellence for play therapy in Sydney.
July 4, 2016
We are blessed bunch. Privileged even. Professionally and personally the media, marketing and advertising industry enjoys a high quality existence.
As a collective we are immensely powerful. We influence consumer behaviour and public opinion, play a role in deciding who governs the country and seriously contribute to the success of corporate Australia. Last month it was reported that we are a $40 billion sector directly employing 56,000 people*.
Our skills span a wide range of disciplines, from coming up with some of the best ideas in the world (taking home 71 Cannes Lions awards this year alone) to building technology solutions that improve people’s lives.
What a resource.
Our reputation in the broader community isn’t so flash though…
June 7, 2016
UnLtd and NGEN have once again united to undo youth disadvantage, raising $30,000 for UnLtd’s youth charity partners through its now annual dodgeball tournament across Sydney and Melbourne.
With over 500 NGENers participating across the two cities, the NGEN Dodgeball Charity Cup required all teams to raise funds to be eligible to compete on game day.
May 23, 2016
UnLtd has appointed former IAB chief Paul Fisher as CEO, to lead its continued efforts in undoing youth disadvantage on behalf of the industry.
Paul was CEO of the IAB for five years from 2008, leaving the industry body in 2012 for an APAC regional role leading Nielsen’s Media business. He is currently consulting to the IAB and serves as a non-executive director with UNICEF Australia.
April 26, 2016
UnLtd wants to place a senior industry person on the board of each of its growth charity partners.
UnLtd CEO Steve Taitoko, said the foundation had identified that a number of charities are in need of board representation with public relations, brand strategy and sales expertise.
“What a sales or strategy team does every day – is quite often exactly the expertise greatly needed by our charity partners, who are focussed on youth program delivery,” said Steve.