January 26, 2017
Rival media owners and agencies will put competition aside in Sydney on Thursday 16 February 2017 when they take to the field for “The Big Clash”, a special annual 20/20 charity cricket match to raise funds for UnLtd. This year, in support of Mindshare Chief Investment Officer, Nicola Lewis, who in mid-2016 was diagnosed with breast cancer, the match will also raise funds for Breast Cancer Network Australia.
“Since my diagnosis, I‘ve been in awe of the level of care and support available for women with breast cancer in Australia. And I consider myself to be one of the lucky ones. Outside of the system I also have great friends, a wonderful husband, an incredibly supportive workplace and importantly, as proven by the Big Clash event, an industry that genuinely cares for me. But there are many women who are not as lucky as me, and who embark on the long and very difficult journey without close support or guidance. The Breast Cancer Network Australia does amazing and important work for thousands of women around the country who are living with breast cancer, and I’m thrilled The Big Clash is throwing support behind it this year.”
The Big Clash will also continue to support UnLtd, with funds going to support BackTrack’s girls program “Running Strong”. The program works with disadvantaged girls to help them complete their education, learn resilience, and engage with life and the community.
CEO UnLtd Paul Fisher said: “The Big Clash is a standout example of channelling our industry’s renowned competitive spirit to raise funds that change the lives of many young Australians, and UnLtd is excited again to be involved in what is fast becoming a must-watch media industry event”.
Chris Freel, Commercial Director at Pandora and Oliver Newton, National Sales Director at JCDecaux founded the event and are looking forward to this year’s event being the biggest yet. Freel commented: “Having raised more than $50,000 in the first two years of The Big Clash we are keen to double that amount this year. We will once again support UnLtd and focus on the great work that BackTrack is doing supporting young girls. We’re also pleased to support Nicola Lewis and the Breast Cancer Network Australia who raise funds for the support of women who are diagnosed with breast cancer.”
Newton added: “We would love to get more people down to the event this year. It’s not just the middle-aged men on the field, we have some great mystery guests popping down to support on the day, so please come down for a drink to watch THE match of the year – and bring your teams, friends and families too!”
Now in its third year, The Big Clash scoreboard is tied at 1-1, so the field is open for the taking by either team.
The Big Clash is presented by JCDecaux, MCN and Pandora.
The “Big Clash”
20/20 Charity Cricket Match
Agencies v Media Owners
Time: 2pm – 9pm
Date: Thursday 16 February
Venue: Sydney Uni Oval 1