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Yellow is the new black – industry leaders to spend night behind bars (for a good cause)

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Twenty of the ad industry’s big wigs will don yellow UnLtd overalls and join the ‘Adland Gang’ at Whitelion’s Sydney Bail Out on Friday 5th of May.  They’ll all spend the night as ‘inmates’ in the cells of the chilling Yasmar Facility, a former Juvenile Detention Centre, to raise funds and awareness for Whitelion, one of UnLtd’s charity partners.  Participants must raise a minimum of $1000 bail each to be released the next day.

The ‘inmates’ being voluntarily locked up include Megan Brownlow, PwC; Jason Pellegrino, Google; Aimee Buchanan, OMD; Danny Bass, IPG Mediabrands; Ellie Rogers, Facebook; Vijay Solanki, IAB; Ian McClelland, The Guardian; Adam Furness, RadiumOne; Rosie Baker, AdNews; Tim Burrowes, Mumbrella, Tony Kendall, APN and Paul Fisher, UnLtd.

To help save your favourite industry personality from an extended stretch in prison (or to make sure they do spend the night there) head online to http://bit.ly/unltdbailout to contribute towards their bail and raise much-needed funds for Whitelion.

CEO of UnLtd, Paul Fisher, who is preparing to join the gang of 20, said: “We often talk about how we can bring the industry together to unite around a social cause. It turns out inviting 20 of the most senior industry leaders to spend a night in jail is all it takes! The response to this event by these individuals is a testament to the commitment across all sectors of our industry to both raise the profile of a great charity and much needed funds, while sharing a unique experience, in this case, being locked up for a night.

“While I’m sure we will have some fun, we’re also there to learn how young people who choose a path to improve their lives need the support of charities like Whitelion who in turn need our support to fund their programs and services across the country. Please support this great event by bailing us out!” said Fisher.

Bail Out is a national campaign for Whitelion, providing a unique opportunity to step into the shoes of a young person that has been disconnected from our community due to abuse and neglect, drug addiction and poverty. The event exposes ‘inmates’ to life on the inside – they will be stripped of possessions, fingerprinted, photographed and subjected to interrogation before witnessing a mock court proceeding and spending the night behind bars.

Whitelion is a charity that connects at risk young people with the community to educate them to make positive and often life changing choices through practical and effective support such as mentoring programs, education and employment.

Date of event: 5.30pm Friday 5th May – 9.00am Saturday 6th May

Location: Yasmar Juvenile Detention Centre, 185 Parramatta Road, Haberfield

Whitelion Bailout: https://www.whitelionbailout.org.au

Whitelion:http://www.whitelion.asn.au

UnLtd: http://unltd.org.au/

To donate:http://bit.ly/unltdbailout

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